Braze vs Iterable

Oreo's 'Dunk in the Dark' Tweet: The Blueprint for Agentic Marketing

The article revisits Oreo's famous 'Dunk in the Dark' tweet from the 2013 Super Bowl blackout, arguing that its success stemmed not from improvisation but from a pre-built command center and delegated approval chain. It traces how marketers misread the moment and tried to replicate it with newsrooms, CDPs, and next-best-action engines. The piece highlights that agentic AI promises to scale this governance model to millions of interactions, but adoption lags: only 39% of brands have a CDP to support it, and Gartner projects 60% will use agentic AI by 2028. It also cites Adobe research showing 75% of practitioners still see real-time personalization as a major challenge, and a Braze report finding only 53% of consumers feel brands predict their needs. The article concludes that the infrastructure exists but coherence and data connectivity remain hurdles.

• In 2013, Oreo posted 'You can still dunk in the dark' during a 34-minute Super Bowl blackout, earning ~15,000 retweets and 20,000 Facebook likes organically.
• Oreo's agency 360i ran a command center with a pre-agreed approval chain, and the brand spent the prior summer on 100 consecutive Daily Twist posts.
• Adobe's 2025 research found 75% of practitioners still consider real-time personalization a major challenge.

Give back more effectively with Braze Charitable-Giving Canvas templates

Braze introduces updated Charitable-Giving Canvas templates to help brands give back more effectively.

Playable Enables Sounded Inline AutoPlay Video in Email

Playable Inc. announced a new email video capability that enables HD video to autoplay on open with user-controlled sound and playback directly inside email messages, eliminating the need to redirect recipients to external platforms. The feature is available to enterprise customers and integrates with major ESPs and marketing platforms. Playable says the solution preserves brand context and CTAs, offers features like AI Video Editing, Lifecycle Video, Video Lock & Compliance, and provides one-click connectors to several ESPs. The company also offers a Leakage Calculator to estimate revenue lost when subscribers are redirected outside the inbox.

• Playable Inc. announced a capability that allows HD video to autoplay with user-controlled sound and playback directly inside email messages.
• The sound-enabled inline autoplay feature is available now to Playable’s enterprise customers.
• Playable’s solution is compatible with campaigns built for Braze, Salesforce, Klaviyo, Constant Contact, Customer.io, Benchmark Email, Mailchimp and 30 other partners.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.

• Sam Allen is CEO of Iterable, described as a customer engagement platform focused on AI-driven personalization.
• The article is an episode of Adweek’s Marketing Vanguard series hosted by Jenny Rooney and includes a video interview.
• Sam Allen previously held prominent roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of the global marketing organization.

Iterable CMO on AI-Powered Customer Engagement

Priya Gill, Chief Marketing Officer at Iterable, discusses how AI is shifting marketing from content creation to real-time decisioning and execution, enabling 1:1 personalization at scale. The interview covers benefits of an AI-native customer engagement strategy—faster in-workflow changes, improved decisioning, and greater customer trust—plus governance best practices (shared real-time customer view, auditable decisioning, and strategic suppression). Gill also highlights infrastructure bottlenecks that slow marketers, the need to orchestrate journeys rather than campaigns, and the value of tight test-and-learn loops supported by AI to continuously optimize engagement.

• Priya Gill is the Chief Marketing Officer at Iterable.
• Iterable is described as an AI-powered customer engagement platform that helps marketers create personalized experiences across channels and manage engagement at scale.
• The interview states brands using AI-powered decisioning have achieved higher activation rates, open rates, and click-through rates.