Braze vs Contentstack

Salesforce Signs Definitive Agreement to Acquire Braze

Salesforce has signed a definitive agreement to acquire Braze, a New York-based customer engagement platform, for approximately $5.66 billion. Braze shareholders will receive $47.50 in cash per Class A share. The acquisition aims to enhance Salesforce's AI-powered marketing capabilities by integrating Braze's real-time customer engagement technology with Marketing Cloud, Data 360, Customer 360, and Agentforce. Braze processes real-time customer data from mobile apps, websites, and other digital channels, enabling personalized communications via email, SMS, WhatsApp, and mobile apps. The platform handles trillions of messages annually and includes BrazeAI for optimizing content, offers, channels, and send times. The deal, expected to close in Salesforce's fiscal year 2028, is part of Salesforce's recent buying spree, including Qualified Inc., Contentful, and Intercom. Braze, co-founded by Bill Magnuson and Jon Hyman, serves about 2,770 enterprise customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo. Salesforce intends to maintain Braze as a separate brand and continue existing customer and partner relationships.

• Salesforce signs definitive agreement to acquire Braze for approximately $5.66 billion.
• Braze shareholders will receive $47.50 in cash per Class A share.
• Acquisition expected to close in Salesforce's fiscal year 2028.

Salesforce announces $5.66B deal for Braze, stock soars 50%

Salesforce has announced a definitive agreement to acquire customer engagement platform Braze for approximately $5.7 billion in cash, translating to $47.50 per share, a roughly 58% premium over Braze's last closing price of $30.04. The deal, expected to close in fiscal 2028, is a strategic move to accelerate the time between customer signals and marketing actions, integrating Braze with Salesforce's Marketing Cloud, Data 360, Customer 360, and Agentforce. Braze, with about 2,770 customers including Canva and Venmo, reported strong growth. The acquisition aims to strengthen Salesforce's AI marketing capabilities, though integration risks remain. Following the announcement, Braze shares surged while Salesforce shares dipped slightly.

• Salesforce agreed to acquire Braze for approximately $5.7 billion in cash at $47.50 per share.
• The deal price is a 58% premium over Braze's closing price of $30.04 on Monday.
• The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals.

Made for this: How Braze is providing new ways to build, support, and extend your campaigns

New blog posts include product announcements from Forge 2026, Torchie Awards winners, and a spotlight on BrazeAI Decisioning Studio™ Go.

ContentCon Europe 2026 event recap, recordings and key takeaways

Contentstack has published a recap of its ContentCon Europe 2026 event, including recordings and key takeaways.

Contentstack Launches Contentstack Canoe, an AI Visibility Tool That Shows Brands What AI Tells Their Buyers

Announced at ContentCon Europe, Contentstack's first standalone product shows how a brand is named, described and cited in AI search, benchmarks it against up to ten competitors, and ends every run with a ranked list of fixes AI agents can act on

Contentstack Press Releases: New Announcements and Product Launches

The press page now lists multiple new press releases including: Alaska Airlines, Philips and Verizon Connect Among 2026 Contentstack Experience Awards Finalists (Sep 24), ContentCon 2026: Every Brand Now Has Two Audiences, Humans and Agents (Sep 8), TIME Partners with Contentstack to Advance Its Digital Publishing Platform (Jul 9), Contentstack Introduces Its Agentic Experience Platform (AXP) With Agent OS and Agent Accelerator (Jun 9), and Bay FC Selects Contentstack to Drive Real-Time Fan Engagement (Apr 14).