B2B SaaS Provider · vs · B2B SaaS Provider

BODO

Boomi vs Domo

Structured technology and market comparison · 2026

Direct Feature Comparison

Boomi · vs · Domo
Primary Market / Role
BoomiB2B SaaS Provider
DomoB2B SaaS Provider
Platform Focus
Boomi

Enterprise integration, API management and data automation SaaS platform.

Domo

Enterprise SaaS platform for analytics, data integration and workflow automation.

Company Size
Boomi1,001–5,000 employees
Domo501–1,000 employees
Headquarters
BoomiUS
DomoUS
Year Founded
Boomi2000
Domo2010

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Comparison Analysis

What is the main difference between Boomi and Domo?

Boomi positions as a comprehensive integration platform as a service (iPaaS) focused on backend ecosystem connectivity and API governance. Domo centers on business intelligence and data visualization, driving operational decision-making through centralized insights. While both offer workflow automation, Boomi targets IT-led system orchestration, whereas Domo prioritizes business-led data democratization and executive reporting across enterprise-wide datasets.

How do the features of Boomi and Domo compare?

Boomi provides robust capabilities for API management, EDI, and master data synchronization, bridging legacy and cloud architectures. Domo offers extensive data visualization, predictive analytics, and low-code application development within its cloud environment. While both platforms include ETL and data integration, Boomi specializes in complex backend middleware, whereas Domo delivers superior front-end dashboarding and actionable business intelligence for non-technical users.

What are the top alternatives to Boomi and Domo?

When evaluating Boomi and Domo, enterprise buyers also consider other platforms in Marketing Automation Platform, B2B SaaS Provider, and Cloud Data Warehouse / Data Lake. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Boomi vs Domo

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

BO

Boomi

Recent Signals

  • ·https://martechseries.com/feed/Hiring

    Boomi Appoints Mike Hickman as Chief Financial Officer

    Boomi, the data activation company for AI, announced the appointment of Mike Hickman as Chief Financial Officer. Hickman will lead Boomi's global finance organization, including financial planning, accounting, treasury, tax, and reporting. He brings three decades of senior finance leadership, with experience at Proofpoint, Adobe, Marin Software, eBay, and Vitria Technology. At Proofpoint, he helped navigate a $12.3 billion take-private and a $1.8 billion acquisition. Boomi's CEO Steve Lucas highlighted Hickman's experience across IPO, take-private, and acquisitions. The appointment supports Boomi's scaling efforts with over 30,000 customers and 2,200 employees.

    • Boomi appointed Mike Hickman as CFO.
    • Hickman previously served as SVP of Finance at Proofpoint for 7.5 years.
    • He has experience with IPO, take-private, and large acquisitions.
  • ·https://martechseries.com/feed/Application Integration / Platform Leadership

    Boomi Ranked No.1 in ISG 2026 Integration Guide

    Boomi was ranked the #1 overall software provider in ISG Buyers Guide™ for Application Integration 2026, placing in ISG’s highest quadrant classification, Exemplary. ISG Software Research evaluated 24 providers and designated Boomi a Leader overall and in every category, including #1 rankings for Capability and Product Experience and top scores in Customer Experience. ISG cited Boomi’s breadth of integration, API management and AI capabilities and highlighted the company’s expansion into agentic integration development, agent management and governance. Quotes from Boomi and ISG research leadership emphasize the company’s investments in integration, automation and agent governance to support operationalizing agentic AI.

    • Boomi was ranked #1 overall software provider in the 2026 ISG Buyers Guide for Application Integration.
    • ISG placed Boomi in its highest quadrant classification, Exemplary, and named it a Leader in every category evaluated.
    • The report evaluated 24 providers; Boomi received #1 rankings for Capability and Product Experience and the highest score in Customer Experience.
DO

Domo

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Domo (2026-09-03)

    For the second quarter ended July 31, 2026, Domo reported total revenue of $76.8 million, down 4% year-over-year, and a GAAP net loss of $9.6 million compared to a net loss of $22.9 million in the prior-year period. Subscription revenue represented 92% of total revenue at $70.4 million. The company faced severe liquidity and covenant compliance issues, remaining in breach of its credit facility's minimum annualized recurring revenue covenant as of April 30, 2026, and July 31, 2026, resulting in substantial doubt about its ability to continue as a going concern. To resolve its debt default and secure liquidity, Domo entered into a definitive Asset Purchase Agreement on July 22, 2026, with Progress Software Corporation. Progress will acquire substantially all operating assets, the platform, customer contracts, and subsidiaries for $400 million in cash. Domo will use the proceeds to repay its $137.2 million debt obligations in full, retain its net operating loss (NOL) carryforwards, and transition into a debt-free holding company trading under a new ticker symbol.

    • Domo signed a definitive agreement on July 22, 2026, to sell substantially all operating assets and business to Progress Software for $400 million in cash.
    • The company remained out of compliance with its debt covenants as of July 31, 2026, operating under a forbearance agreement requiring sale completion by November 30, 2026, to pay off $137.24 million in debt.
    • Q2 revenue reached $76.78 million (down 4% YoY) with a net loss of $9.62 million and cash/cash equivalents of $25.07 million.
  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Domo (2026-09-22)

    On September 22, 2026, Domo, Inc. completed the sale of substantially all of its business assets and transferred its operational employees to Progress Software Corporation pursuant to the July 22, 2026 Asset Purchase Agreement. Domo received approximately $221.0 million in net cash proceeds upon closing, retaining its net operating loss (NOL) carryforwards. Concurrently, the company terminated and fully repaid its Amended and Restated Loan and Security Agreement with Obsidian Agency Services and Wilmington Trust, while also repurchasing outstanding warrants for approximately $10.0 million. Following the divestiture, the corporate entity was rebranded as Huckleberry.ai, Inc. via a short-form subsidiary merger, and its Class B Common Stock ticker on the Nasdaq Global Market will change from 'DOMO' to 'HUCK' effective September 24, 2026.

    • Completed the asset sale of Domo's core BI and analytics software business to Progress Software Corporation for approximately $221.0 million in net cash proceeds, retaining tax NOL carryforwards.
    • Repaid in full and terminated the August 2023 Amended and Restated Loan and Security Agreement, releasing all associated liens and discharging outstanding debt obligations.
    • Rebranded the corporate entity to Huckleberry.ai, Inc., repurchased outstanding warrants for $10.0 million, and announced a Nasdaq ticker change from 'DOMO' to 'HUCK' effective September 24, 2026.
  • ·Domo

    New Product Features and AI Announcements Shared at Domo Connections 2026

    Domo announced new product features and AI capabilities at its Domo Connections 2026 event, as highlighted in a blog post dated September 18, 2026.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Boomi and Domo share across the market ecosystem.