Best Buy vs Razer

Best Buy Launches Gamers Hub Pilot with In-Store Experience

Best Buy is piloting a new digital hub called Best Buy Gamers, aimed at gaming enthusiasts. The hub features gaming content, reviews, videos, deals, preorders, giveaways, and experiences, brought together in collaboration with IGN. As part of the initial phase, the retailer will also open a dedicated in-store gaming experience at its Torrance, California location in November, where shoppers can play the latest titles and attend events with IGN. The move is part of Best Buy's broader expansion beyond traditional retail into ancillary businesses like advertising and retail media. Incoming CEO Jason Bonfig has emphasized this strategic shift. The retailer is also extending its online reach through initiatives like a TikTok Shop store and partnerships with OpenAI and Google's Universal Commerce Protocol for AI-driven product discovery.

• Best Buy is piloting Best Buy Gamers, a digital hub for gaming content, deals, and experiences.
• The hub is launched in partnership with IGN, including exclusive content.
• Best Buy will open an in-store gaming experience in Torrance, California, in November.

What’s shaping the holiday season on TikTok Shop

TikTok Shop is preparing for its biggest holiday season yet, with the Black Friday and Cyber Monday campaign running from November 11 to November 30, starting a day earlier than last year. For the first time, major retailers like Best Buy, Ulta Beauty, and Sephora will be selling on the platform, alongside viral brands such as Beachwaver and Old Navy. The campaign brings shoppers, brands, and creators together for one of the year's biggest shopping moments, offering products, livestreams, and an expanded social commerce experience to capture a larger share of holiday shopping.

• TikTok Shop U.S. Black Friday and Cyber Monday campaign runs from Nov. 11 to Nov. 30, starting a day earlier than last year.
• First time Best Buy, Ulta Beauty, and Sephora will sell on TikTok Shop.
• Sellers include viral brands like Beachwaver and Old Navy.

Best Buy and IGN Launch Gaming Content Partnership

Best Buy has partnered with gaming media outlet IGN to launch 'Best Buy Gamers', a new online portal currently in beta. The portal will feature reviews, articles, trailers, videos, and other exclusive content provided by IGN, along with Best Buy's product information and events. Additionally, Best Buy's advertising arm, Best Buy Ads, will sell media placements within the gaming initiative's digital experience. The partnership is timed ahead of major holiday gaming releases such as the remake of 'The Legend of Zelda: Ocarina of Time' and 'Grand Theft Auto VI'. This collaboration aims to enhance gaming content on both platforms and expand Best Buy's commerce media offerings.

• Best Buy and IGN have formed a partnership to expand gaming content.
• Best Buy launched a new online portal called 'Best Buy Gamers', currently in beta.
• IGN will provide reviews, articles, and videos for the Best Buy portal.

Razer Becomes the Official Headset Partner of BLAST Premier

Razer announced a new partnership as the official headset partner of BLAST Premier, an esports tournament organizer. The announcement was made on September 21, 2026.

Meet the Razer Clio X: The Wireless Speaker Head Cushion for Gaming Chairs

Razer announced the Clio X, a wireless speaker head cushion for gaming chairs, as the latest product launch on their blog.

Razer acquires StreamElements assets

Razer has acquired substantially all assets of live-streaming creator tool provider StreamElements from Live Momentum Ltd, including intellectual property, platform data, know-how and business records. Razer says the platform will continue operating without interruption and that part of the purchase price was allocated to outstanding creator payments. Live Momentum Ltd will remain responsible for pre-closing debts and liabilities. Razer plans to integrate StreamElements into its creator-focused hardware, software and services over time, exploring deeper integrations with offerings such as Razer Chroma RGB, Razer Gold & Silver and Razer ID.

• Razer acquired substantially all assets used to operate the StreamElements business from Live Momentum Ltd.
• The acquisition includes StreamElements' intellectual property, platform data, know-how and business records.
• Razer allocated a portion of the purchase price toward outstanding creator payments owed before the acquisition closed.