BBB National Programs vs SuperAwesome

Can Affiliate Marketing Cut Through MMM Noise?

Hello Partner's newsletter (2026-07-28) discusses the role of affiliate marketing within marketing-mix-modeling (MMM) and argues for greater segmentation of affiliates so they are not grouped as a single label. The issue highlights broader industry conversations including an APMA AI report on commercial models in a clickless world, concerns about AI-generated influencers raised by Phyllis Marcus of the NAD at BBB National Programs, and practical affiliate tactics such as adstrong's Affiliate CSS Playbook for Google Shopping. The newsletter also features opinions from industry figures like Rachel Said, Niklas Schwake (Metapic), Jordan Riggon (adstrong), James Bentley (APMA), and Jari Boer.

• Hello Partner published a newsletter on 2026-07-28 covering affiliate marketing, MMM, and industry insights.
• Columnist Rachel Said argued affiliates should be segmented in MMMs so specific partners driving volume are identified and not dismissed when grouped under a single label.
• Phyllis Marcus, Vice President at the National Advertising Division (NAD) of BBB National Programs, said consumers should not be misled about who or what is speaking and should not be misled about product efficacy when it comes to AI-generated influencers.

SuperAwesome Press Coverage Update: New Articles on Meta Settlement, Creator Wellbeing Initiative, and More

The press coverage page has been updated with several new articles, including a piece on the Meta settlement's implications for teen advertising, coverage of SuperAwesome's partnership with Self Space for a creator wellbeing initiative, and multiple articles on the IPA Bellwether Q2 report. The page also includes a new 'Roblox Aware' certification in the navigation menu.

Meta Settlement Defines Teen Online Experiences, Advertisers Must Adapt

Meta's $17-18 billion settlement with nearly all US states over allegations that its platforms harm children mandates a shift to age assurance technology, distinguishing under-13s, teens, and adults. The settlement, approved by a federal judge, requires Meta to verify ages independently, provide non-personalized feed options, and limit teen usage time. This forces advertisers to treat teens as a distinct audience, moving away from grouping them with 18-34s. The agreement includes a clause incentivizing Meta's rivals (TikTok, Google) to adopt similar protections, potentially standardizing age assurance across the industry. Brands must adapt by designing age-appropriate experiences, respecting privacy, and preparing for increased media fragmentation.

• Meta will pay between $17 billion and $18 billion over 10 years to settle claims with almost every US state.
• The settlement requires Meta to use age assurance technology to distinguish users under 13, teens, and adults.
• Meta must provide a non-personalized feed option for younger users.

Creators, Campaigns & Collaboration: My Summer at SuperAwesome

There is something about New York’s energy that has always scratched my brain in just the right way...