Back Market vs StockX

Refurbed to Break 100 Million Euro Revenue in 2026

Austrian refurbished electronics marketplace Refurbed is projected to exceed €100 million in revenue for the first time in 2026, according to a Trending Topics analysis. The company's gross merchandise value (GMV) grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion, as announced by CEO Peter Windischhofer. Revenue reached €93.3 million in 2025, up from €72.3 million in 2024, and €61 million in 2023. Net loss narrowed from €19.8 million in 2024 to €5.3 million in 2025, with profitability achieved since March 2025. Trending Topics projects 2026 revenue between €111 million and €130 million. Refurbed expanded from 11 to 24 markets, including France, Spain, and the UK, and raised €50 million in late 2025. Risks include slower revenue growth relative to GMV, expansion costs, and competition from Back Market, which remains larger with over €3 billion GMV.

• Refurbed's GMV grew 40% year-over-year in Q3 2026, reaching an annualized run-rate of over €1 billion.
• Refurbed's revenue was €93.3 million in 2025, up 29% from €72.3 million in 2024.
• Refurbed reduced its net loss from €19.8 million in 2024 to €5.3 million in 2025, and has been profitable since March 2025.

Back Market's Forshaw: AI Slop Would Make Us Look Like Idiots

In an interview with The Drum, Back Market's head of European marketing, Luke Forshaw, discusses how the refurbished-tech marketplace builds consumer trust, why sustainability alone doesn't drive sales, and where AI should be used in marketing. Forshaw stresses that refurbished devices are professionally tested, repaired and resold with warranties, distinguishing Back Market from general secondhand sellers. Price remains the biggest purchase driver in the UK, while sustainability functions as a 'cherry on the cake'. He warns that using AI too heavily in creative work could produce 'AI slop' and damage brand trust, advocating an 80–90% human, 10–20% AI split focused on reporting and audience data interpretation. He also highlights Back Market's full-funnel growth strategy, its Tribeca X entry 'Silly Little Plastic Cat', and lessons from its Earth Month campaign.

• Back Market sells refurbished tech that is tested, checked, repaired and resold by professionals, with warranties and returns guarantees.
• Luke Forshaw spent eight years working on Apple marketing at Media Arts Lab, part of the OMD network, before joining Back Market as head of European marketing.
• Forshaw advocates an 80–90% human and 10–20% AI split in marketing, using AI mainly for reporting and data interpretation, not creative concepts.

Shareable Seller Profiles Are Now Available on StockX Live & Listings

StockX has launched shareable seller profiles on its Live and Listings platforms, allowing sellers to showcase their profiles. This is a new feature that enhances seller visibility and engagement.

Meadow's minimalist phone lets you ditch your smartphone

TechCrunch reviews Meadow, a minimalist Android-based phone designed to supplement rather than replace a user's primary smartphone. The device supports essential apps like Uber, Apple Music, and Maps, but omits social media and web browsing. It features a unique camera system where photos are only viewable via a companion app on the main phone. Meadow operates on a separate subscription plan with its own number. The company, founded by Shreyas Narlanka, raised funding in December 2024 led by basecase capital, with angel investors including Discord's founding CMO and Vercel's founder. The review highlights the device's utility for reducing screen time while maintaining connectivity for key tasks.

• Meadow is a minimalist Android phone that supports apps like Uber, Apple Music, and Maps.
• The device does not support social media or web browsing by default.
• Meadow requires a separate subscription plan with its own phone number.

StockX: Saucony, Vans and Supreme Lead Resale Growth

StockX's mid‑year market report (Jan–Jun 2026 vs. prior year) highlights major shifts in the resale market for sneakers, streetwear, accessories and trading cards. Saucony (+239%) and Vans (+238%) led sneaker growth, with Vans' average resale price rising from $102 to $180 and price premium jumping from 12% to 69%. Jordan showed a modest recovery (+6%). In apparel, Adidas saw a 687% sales increase driven by football products while Godspeed was the fastest‑growing clothing brand (+1,603%). Accessories growth was led by watchmakers (Timex +260%, Swatch +128%). Trading card prices climbed sharply (e.g., Pokémon +34%, Disney Lorcana +444%). StockX also launched a used‑goods marketplace, StockX Listings (live from June 24), which recorded thousands of sales of ~3,000 products from ~200 brands in its first weeks.

• StockX market report compares global platform sales from January–June 2026 with the same period in 2025.
• Saucony sales increased 239% in H1 2026 on StockX, becoming the fastest‑growing sneaker brand on the platform.
• Vans grew 238% with average resale price rising from $102 to $180 and price premium increasing from 12% to 69%.