audienzz vs Ozone

Attackera Hires Timo Müller for AI Visibility

Zurich-based digital agency Attackera has appointed Timo Müller as Head of Organic Growth, a newly created role focused on integrating traditional SEO with Generative Engine Optimization (GEO) to enhance brand visibility in AI-driven search systems like ChatGPT, Gemini, and Claude. Müller, who started on September 21, previously led the Search, Social Media, and Programmatic Advertising teams at Mediaschneider. His experience also includes a partnership at MIK Group and co-founding the digital agency Gobox. The move underscores a growing industry trend where agencies are adapting to the rise of AI-powered search, moving beyond conventional Google rankings to ensure brands are recommended by AI chatbots. Attackera, which has been part of the digital marketer Audienzz since fall 2024, aims to expand its service portfolio in digital advertising, data analysis, and strategic consulting with this new offering.

• Timo Müller started as Head of Organic Growth at Attackera on September 21, 2026.
• The new department focuses on combining SEO with Generative Engine Optimization (GEO).
• Müller previously led Search, Social Media, and Programmatic Advertising at Mediaschneider.

NZZ Appoints Corine Blesi to Executive Board

Swiss media company NZZ is reorganizing its commercial operations by separating the subscription business (user market) from the advertising market. From October 1, Corine Blesi will lead the new 'NZZ Experience' division, which bundles advertising, events, and partnerships, and will join the executive board. The user market, focusing on subscription growth in Switzerland and Germany, will be led by a new hire, with Roman Bretschger serving as interim head. CEO Felix Graf stated the reorganization aims to focus on the different growth opportunities of the two business fields. Blesi, who has led NZZ Connect's conference business since 2021, will also oversee NZZ Academy, NZZ Live, Audienzz, and NZZone.

• NZZ separates subscription business from advertising market.
• Corine Blesi to lead new 'NZZ Experience' division and join executive board from October 1.
• NZZ Experience bundles advertising, events, partnerships, and related commercial activities.

TeqBlaze Joins AgenticAdvertising.org to Boost Sell-Side Agentic Ads

TeqBlaze, an independent ad tech vendor, has joined AgenticAdvertising.org (AAO), the nonprofit trade organization behind the Ad Context Protocol (AdCP) for agentic advertising. Since earlier this year, TeqBlaze has been testing AdCP through its Sales Agent MVP, a free environment for publishers and SSPs. The agent allows sellers to add inventory via a simple interface or TeqMate AI prompt, receive requests from buyer agents, and approve or reject deals, with human sign-off required before rendering and invoicing. This membership provides TeqBlaze with access to AAO's working groups and governance. The move underscores the industry's shift toward agent-to-agent selling. TeqBlaze, which joined IAB Tech Lab in 2024, also participates in its Agentic Advertising Management Protocols (AAMP) and ARTF efforts, highlighting the need for interoperability across parallel protocol initiatives.

• TeqBlaze joined AgenticAdvertising.org (AAO), the nonprofit behind the Ad Context Protocol (AdCP).
• TeqBlaze has been testing AdCP since earlier this year via a free Sales Agent MVP for publishers and SSPs.
• The Sales Agent MVP requires human approval for each deal before proceeding.

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]

Ozone launches Arc, evolving its platform to deliver performance-led outcomes

Ozone, the leading digital advertising business, today announces the launch of Arc, a new product capability that helps advertisers optimise […]