Audi vs Stellantis

BMW Cuts Outlook After Profit Drop

BMW reported a nearly 15% decline in Q3 2026 net profit to €1.45 billion, driven by a 25% sales drop in China. The automaker issued its second profit warning of the year, cutting its full-year automotive EBIT margin forecast to between -0.5% and +0.5%, down from 1-3%, citing expanded portfolio, accelerated job cuts (costing around €1 billion), and earlier phase-out of older electric models. CEO Milan Nedeljković, who has now lowered guidance twice, expects deliveries to decline by 5-10% and maintains a free cash flow target of at least €2.5 billion. The company’s results were slightly worse than Mercedes but better than Audi and Volkswagen. Q3 results are due November 4, 2026; shares fell about 3% in after-hours trading.

• BMW's Q3 2026 net profit fell 15% to €1.45 billion.
• BMW cut its 2026 automotive EBIT margin forecast to -0.5% to +0.5% from 1-3%.
• China sales dropped about 25% in Q3, contributing to the profit decline.

Audi Restructures China Leadership with New Dual Board

Audi is replacing its China leadership amid declining sales in the region. Jeff Zhang will become President of Audi China from November 1, succeeding Johannes Roscheck, who is returning to Ingolstadt. Additionally, Rolf Michl, currently CEO of Audi Sport GmbH, will move to China as Chief Operating Officer, creating a dual leadership structure for the China board. Audi's struggles in China are deepening, with projected sales of under 420,000 vehicles in 2026, about 30% lower than 2025, marking the weakest performance since 2012. Imports of models like the A8 and RS models from Germany have nearly halted. Audi's operating profit is also expected to miss targets, with the Brand Group Progressive posting only €1.1 billion in the first half. These moves are part of broader restructuring efforts, including partnerships with Huawei, XPeng, and Saic, to revitalize operations in China.

• Jeff Zhang becomes President of Audi China from November 1, replacing Johannes Roscheck.
• Rolf Michl, CEO of Audi Sport GmbH, moves to China as COO, creating a dual leadership structure.
• Audi China sales projected below 420,000 vehicles in 2026, down 30% from 2025, the weakest since 2012.

Stellantis selects Amperity for customer data platform

Amperity, a customer data platform (CDP), announced that automaker Stellantis has selected it to support its customer data transformation and deliver personalized experiences across its brands and touchpoints. Amperity will enable Stellantis to recognize customers across brands, households, and vehicles, building a foundation for cross-brand engagement, after-sales, loyalty, and personalized messaging. In a proof of concept, Amperity ingested millions of records in minutes and created a unified Customer 360 for complex automotive data in less than three days, demonstrating real-time support for consumer journey use cases. The open, composable architecture allows integration with Stellantis's existing data ecosystem, reducing silos and maximizing investments.

• Stellantis selected Amperity as its customer data platform.
• Amperity will enable customer recognition across brands, households, and vehicles.
• Proof of concept: Amperity ingested millions of records in minutes and built a Customer 360 in under three days.

Stellantis to Unveil New Mobility Vision with Nine Concept Cars, October 12-18 at Paris Motor Show

Stellantis announces it will unveil a new mobility vision with nine concept cars at the Paris Motor Show from October 12-18, 2026.

Stellantis Appoints Stephanie Hartgrove Chief Communications Officer; Names Clara Ingen-Housz to Lead Public Policy & Regulatory Strategy, International Trade

Stellantis announced two senior leadership appointments on August 31, 2026: Stephanie Hartgrove as Chief Communications Officer and Clara Ingen-Housz to lead Public Policy & Regulatory Strategy and International Trade. A separate announcement names Arnaud Belloni CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, with Olivier François becoming Company Strategic Advisor.