Audi vs Polestar

Audi begins production of the A2 e-tron; CEO unveils new electric model in Paris; Martin Sander to lead Sales and Marketing

Audi has begun production of the A2 e-tron in Ingolstadt, with development time shortened by 21 months. CEO Gernot Döllner unveiled the A2 e-tron in Paris, emphasizing its efficiency and everyday usability. Additionally, Martin Sander will take over Sales and Marketing at Audi effective October 1, 2026.

Chery hires Audi manager for Germany brand building

Chinese automaker Chery has appointed Chayne Brand, a long-time Audi marketing manager, to the newly created position of Head of Brand Marketing & Communication in Germany. Brand started the role on September 1st. The article is largely paywalled, with the full details restricted. However, the key event is a personnel appointment for brand building, which is relevant to marketing and advertising as it involves leading marketing strategy for a brand in the German market.

• Chery hires Audi marketing manager Chayne Brand for Germany.
• Brand becomes Head of Brand Marketing & Communication.
• Role is newly created and started on September 1, 2026.

Volkswagen Q2 Profit Falls One Third

Volkswagen reported a significant profit decline in Q2 2026, with after-tax profit falling 32.9% to €1.54 billion versus €2.29 billion in Q2 2025. Deliveries across the group fell about 9% to 2.08 million vehicles, while sales in China dropped by more than one third to 424,300 units. The company said it is cutting its sales outlook and plans new cost-saving measures including reviewing up to 50,000 jobs worldwide and four German plants, in addition to previously announced reductions through 2030. The plans have drawn resistance from the works council, unions and the state of Lower Saxony.

• Volkswagen Group after-tax profit in Q2 2026 fell 32.9% to €1.54 billion.
• Volkswagen's after-tax profit in Q2 2025 was €2.29 billion.
• Group deliveries fell about 9% to 2.08 million vehicles in April–June 2026.

6-K Financial Filing Analysis for Polestar (2026-09-03)

On September 3, 2026, Polestar entered into a credit agreement for a term loan facility of up to USD 400 million with affiliate Geely Sweden Automotive Investment AB (GSAI). The facility comprises a USD 100 million committed Term A Loan and an uncommitted USD 300 million Term B Loan disbursed in RMB primarily to repay outstanding debt. The facility matures 365 days after the first utilization date and is subordinated to Polestar's existing multi-currency green club loan facilities. Crucially, GSAI holds an equity conversion option to convert all or part of the loan and accrued interest into Polestar Class A ADSs based on a 5-day volume-weighted average price prior to conversion.

• Entered into a USD 400,000,000 term loan facility with Geely Sweden Automotive Investment AB, comprising a committed USD 100,000,000 Term A loan and an uncommitted USD 300,000,000 Term B loan in RMB.
• The Term A Loan carries an interest rate of Term SOFR + 3.20%, while the RMB-denominated Term B Loan carries a fixed 4.48% rate, maturing 365 days from initial utilization.
• GSAI retains an equity conversion option to convert outstanding debt and accrued interest into Polestar Class A ADSs based on the 5-day trailing average closing price.