Audi vs Continental

Audi begins production of the A2 e-tron; CEO unveils new electric model in Paris; Martin Sander to lead Sales and Marketing

Audi has begun production of the A2 e-tron in Ingolstadt, with development time shortened by 21 months. CEO Gernot Döllner unveiled the A2 e-tron in Paris, emphasizing its efficiency and everyday usability. Additionally, Martin Sander will take over Sales and Marketing at Audi effective October 1, 2026.

Chery hires Audi manager for Germany brand building

Chinese automaker Chery has appointed Chayne Brand, a long-time Audi marketing manager, to the newly created position of Head of Brand Marketing & Communication in Germany. Brand started the role on September 1st. The article is largely paywalled, with the full details restricted. However, the key event is a personnel appointment for brand building, which is relevant to marketing and advertising as it involves leading marketing strategy for a brand in the German market.

• Chery hires Audi marketing manager Chayne Brand for Germany.
• Brand becomes Head of Brand Marketing & Communication.
• Role is newly created and started on September 1, 2026.

Volkswagen Q2 Profit Falls One Third

Volkswagen reported a significant profit decline in Q2 2026, with after-tax profit falling 32.9% to €1.54 billion versus €2.29 billion in Q2 2025. Deliveries across the group fell about 9% to 2.08 million vehicles, while sales in China dropped by more than one third to 424,300 units. The company said it is cutting its sales outlook and plans new cost-saving measures including reviewing up to 50,000 jobs worldwide and four German plants, in addition to previously announced reductions through 2030. The plans have drawn resistance from the works council, unions and the state of Lower Saxony.

• Volkswagen Group after-tax profit in Q2 2026 fell 32.9% to €1.54 billion.
• Volkswagen's after-tax profit in Q2 2025 was €2.29 billion.
• Group deliveries fell about 9% to 2.08 million vehicles in April–June 2026.

Continental Expands Portfolio of Large and High-Performance Tires

Continental has significantly expanded its global portfolio of ultra-high-performance (UHP) tires – tires measuring 18 inches and above – over the past five years and plans to strengthen this segment further in the future. By the end of 2027, the company will add more than 650 new tire sizes across all tire lines, for both original equipment on new cars and the replacement market.

Continental Expands Portfolio of Large and High-Performance Tires

Continental has significantly expanded its global portfolio of ultra-high-performance (UHP) tires – tires measuring 18 inches and above – over the past five years and plans to strengthen this segment further in the future. By the end of 2027, the company will add more than 650 new tire sizes across all tire lines, for both original equipment on new cars and the replacement market.

Continental expands Aero 111 lineup with new 32mm variant

Aero 111 performance is now available in 32mm, optimized for challenging road conditions and maximum comfort on long-distance rides.