Audacy vs Triton Digital

SiriusXM Launches $5 Sports-Only Subscription

SiriusXM announced Sports Pass, a sports-only subscription plan launching September 1, 2026, priced at $5 per month or $49 per year for new U.S. subscribers. The plan provides access to SiriusXM’s full sports programming, including live games and events across major professional leagues (NFL, MLB, NBA, NHL), motorsports (NASCAR, IndyCar, Formula 1), PGA Tour golf, WWE Premium Live Events, international and domestic soccer, tennis, and extensive college sports coverage. Sports Pass will also include exclusive SiriusXM sports channels, national analysis, podcasts, and 24 local sports talk stations (including 23 added Audacy stations plus ESPN LA 710). Access will be available via compatible vehicles and the SiriusXM app, with some local and team-specific play-by-play channels limited to the app and vehicles equipped with SiriusXM 360L radios. The launch consolidates SiriusXM’s sports audio inventory into a low-priced, single package ahead of the NFL and college football seasons.

• SiriusXM will launch Sports Pass on September 1, 2026.
• Sports Pass is priced at $5 per month or $49 annually for new U.S. subscribers.
• The plan includes live coverage across NFL, MLB, NBA, NHL, NASCAR, IndyCar, Formula 1, PGA Tour, WWE events, soccer, tennis, and extensive college sports.

Will Agentic Advertising Give the Open Web a Second Chance?

In an interview, Ben (a 15-year veteran at Triton) discusses the potential of Agentic Advertising and the newly formed Autonomous Advertising Organization (AAO), which champions the open-source Advertising Agent Communication Protocol (AdCP). Developed alongside industry pioneer Brian O'Kelley, AdCP aims to reduce friction in buying non-walled-garden media like radio, TV, and publisher journalism. By enabling complex, multi-party negotiations through autonomous AI agents, the protocol seeks to rebalance ad budgets toward original content creators. The AAO operates as a US 501(c)(6) non-profit funded by tiered membership fees ($50 to $50,000) to support standard development, compliance, and legal frameworks, using a balanced governance structure representing advertisers, publishers, agencies, and tech vendors.

• AdCP (Advertising Agent Communication Protocol) was conceived in 2025 by Ben and Brian O'Kelley to create an agentic infrastructure for advertising.
• The Autonomous Advertising Organization (AAO) is organized as a 501(c)(6) non-profit trade organization in the US to govern the open-source AdCP standard.
• AAO features a tiered membership structure ranging from $50 for individuals to $50,000 annually for large enterprises to fund operational costs and compliance.

Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio

Triton Digital announced a partnership with RCS to bring programmatic advertising to over-the-air broadcast radio, marking a significant product expansion.

Triton Digital’s Q2 2026 U.S. Podcast Ranker Reveals a Voter-Ready Audio Landscape as Political Podcasts Surge Ahead of the Midterms

Triton Digital released its Q2 2026 U.S. Podcast Ranker, highlighting a surge in political podcasts ahead of the midterms.