Attest vs SightX

How to reach over-50s audiences

A complete look at over-50s' daily media diet, drawn from Attest's 2026 media consumption report, mapping their time, attention and ad tolerance.

YouTube Tops Cable as Americans' Daily Video Habit

Attest’s 2026 Attention Economy Report and related industry data show YouTube has surpassed live television in weekday reach among U.S. adults and that creator-driven video (YouTube, TikTok, others) now commands more daily minutes than live TV plus major streaming services combined. The report finds 90% of Americans access YouTube on a typical weekday, average daily minutes on YouTube are nearly on-par with subscription streaming, and 23% primarily watch YouTube on their television sets. Demographic splits show heavier YouTube consumption among younger cohorts and men. The findings have implications for advertisers, programmers and device makers as viewing shifts toward on-demand, algorithm-driven creator content.

• Attest’s 2026 Attention Economy Report surveyed 1,000 U.S. adults and tracked five years of data, finding 90% of Americans access YouTube on a typical weekday.
• Average daily time: subscription streaming 1h49m, YouTube 1h46m, live television 1h31m.
• Americans spend an average of 3h54m per day with creator-driven video (YouTube, TikTok and other social video platforms), versus 3h20m combined on live TV and major streaming services.

What it really takes to trust your data

In consumer research, every decision rests on a single question: can you trust the data? At Attest, answering that question well is the whole job, and it has two halves people rarely discuss together.

Rep Data Integrates Sample Sourcing into SightX Platform

Rep Data has integrated its Research Desk sample sourcing capabilities directly into SightX, allowing researchers to design studies, select audiences, source samples and launch fielding without leaving the SightX platform. SightX, described as Rep Data’s all-in-one research platform, supports advanced methodologies such as MaxDiff, conjoint, TURF and pricing research. Research Desk provides centralized access to a vetted global supply network with controls for targeting, quotas, source mix, quality checks, pricing and pace. The integration also brings Rep Data’s data-quality tools (ReDem and Defender) into the workflow and lets researchers import their own audience samples into SightX. The announcement was published by MarTech Series on August 19, 2026.

• Rep Data integrated its Research Desk sample sourcing capabilities directly into the SightX platform.
• SightX supports research design, programming, fielding and analysis with methodologies including MaxDiff, conjoint, TURF and pricing research.
• Research Desk offers centralized access to a vetted global supply network and controls for targeting, quotas, source mix, quality checks, pricing and pace.

Investor Presentation Released: SightX, Inc.

AI parsed presentation narrative: SightX is positioning itself as a 'Human-Centered AI' platform that automates the entire research lifecycle, from survey design to advanced data synthesis. The central thesis is that AI should 'amplify' rather than replace researchers by handling repetitive tasks, allowing teams to focus on high-level strategy and impact. Strategic pillars: Human-Centered AI, End-to-End Automation.