Attentive vs Customer.io

Attentive Releases New AI Pro and AI Reporting Functionality

Attentive has released new AI Pro and AI Reporting functionality, helping brands turn customer signals into higher-value engagement. This is a product launch announcement.

Attentive Launches AI Pro Lifecycle Intelligence and Reporting Tools

Attentive, the omnichannel marketing platform for retailers and e-commerce brands, announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence within Attentive AI Pro. This includes Product Affinity (GA), RFM and Customer LTV (beta) to help marketers understand customer behavior and value. Additionally, Attentive introduced Reporting Agent and Model Context Protocol (MCP) capabilities in beta, enabling conversational reporting and secure connections to external AI tools like ChatGPT and Claude. Early results include Frye reporting a 13% revenue lift and Flag & Anthem achieving a 28% lift in identified shoppers, 7% more incremental sign-ups, and a 20% increase in abandonment journey revenue.

• Attentive released Lifecycle Intelligence with Product Affinity (GA), RFM (beta), and Customer LTV (beta) within AI Pro.
• Reporting Agent and Model Context Protocol (MCP) are available in beta, connecting to 70+ external AI tools.
• Frye reported a 13% overall revenue lift using Attentive AI Pro.

Attentive VP Jema Birkmeyer Discusses AI's Role in Lifecycle Marketing

In a MarTech Series interview, Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the evolving landscape of lifecycle marketing as AI and agentic AI take on more campaign decisions. She highlights a shift from rule-based marketing to direction-setting, where AI handles millions of real-time decisions about audience, messaging, timing, and channel, allowing marketers to focus on strategy and creativity. Birkmeyer emphasizes the need to balance short-term conversions with long-term customer value, noting that 65% of shoppers are open to more relevant messages, while 80% ignore irrelevant ones. She discusses the changing role of segmentation, the importance of deliberate testing for creative and strategy, and the risk of brands losing relevance through over-automation. The interview underscores that AI enhances but does not replace the need for human insight and creativity in building lasting customer relationships.

• Jema Birkmeyer is VP of Strategic Accounts at Attentive.
• Attentive is an omnichannel marketing platform for SMS, email, RCS, and push.
• 65% of shoppers are open to more messages if relevant; 80% ignore irrelevant messages.

Claude Code Growth OS: Open-Source Agentic System

Aakash Gupta's Growth Podcast episode features James McAulay, who shares his open-source 'Growth OS' built on Claude Code. The system integrates tools like PostHog, Firecrawl, DataForSEO, and Lighthouse CLI to automate SEO audits, growth experiments, and PRD creation. McAulay highlights how growth professionals can run experiments without engineers, using AI agents and MCP. Key features include structured experiment templates, daily standups, weekly retros, and self-improving routines. The OS is designed to be installed via a simple command and works with Claude Code, Codex, Hermes, and OpenClaw.

• James McAulay open-sourced the 'Growth OS' on GitHub.
• The system runs on Claude Code and integrates tools like PostHog, Firecrawl, DataForSEO.
• It automates SEO audits, growth experiments, and PRD creation.

Freshworks CPO Explains AI PDLC and Product Builder Role

Srini Raghavan, while serving as Chief Product Officer at Freshworks, describes how the company moved from a six-month to a two-week release cycle by adopting a data-first approach and an AI-powered product development lifecycle (AI PDLC). Freshworks built a knowledge hub called Prism (design system, coding standards, single repo) and an AI harness that runs in Cursor with model-agnostic agents and an evals phase. The workflow uses Databricks (their data lake “Bel”) for evidence, and Grok models for fast agent responses. Raghavan argues the traditional PM/designer/engineer assembly-line roles will shift toward a single Product Builder role. Since recording the episode, Raghavan has left Freshworks; his prior roles include CPO at RingCentral, SVP at Five9, and Director at Cisco.

• Freshworks reported 2026 revenue of $960M and is described as a $3.4B SaaS company with over 75,000 customers and 4,000 employees.
• When Srini Raghavan joined as Chief Product Officer, Freshworks moved its release cycle from six months to two weeks.
• Freshworks created a knowledge hub called Prism (design system, coding standards, single repo) and an AI PDLC that inserts a governed agent into each lifecycle phase plus an evals phase.