Assertive Yield vs Prebid

Assertive Yield Hires Shez Iqbal and Jack Watt

Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.

• Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
• Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
• Watt brings 13 years of ad tech experience, including a tenure at MinuteMedia.

Assertive Yield Appoints Kerstin Laute as GSA Partnerships Director

Assertive Yield, an ad tech company, has appointed Kerstin Laute as Director of Publisher & Partnership Development for the GSA (Germany, Switzerland, Austria) region. The announcement was made on September 8, 2026. Laute will be responsible for developing and managing partnerships with publishers in the region. This is a strategic hire to strengthen Assertive Yield's presence and growth in the German-speaking markets.

• Assertive Yield appointed Kerstin Laute as Director of Publisher & Partnership Development GSA.
• The appointment was announced on September 8, 2026.
• Laute will focus on publisher and partnership development in Germany, Switzerland, and Austria.

Getting Paid in the AI Era: A Field Guide to the New Monetization Models

Article by Anton Nashkerskyi (Sigma Software) and Krish Arvapally (Dappier), for the Prebid LLM Taskforce. Part of the publisher series. Earlier articles in this series covered AI traffic and …

Prebid.js 11.46.0: CI workflows upgraded to Node 24

Prebid.js, the open-source header bidding wrapper, has released version 11.46.0, which updates its CI (Continuous Integration) workflows to use Node 24-based checkout action v6. Specifically, the bounded-qwen-review.yml and open-code-review.yml workflows were migrated to the newer checkout action. This technical release focuses on infrastructure improvements, ensuring compatibility with the latest Node.js runtime for automated code review processes. No functional changes to the ad serving library were included. This release is part of Prebid.js's ongoing maintenance and modernization of its development tooling.

• Prebid.js released version 11.46.0 on October 30, 2026.
• CI workflows bounded-qwen-review.yml and open-code-review.yml were moved to Node 24-based checkout action v6.
• The release is tagged by patmmccann.

Prebid.js 11.44.0 adds priority bids support

Prebid.js has released versions 11.44.0 and 11.45.0, introducing significant features and improvements. Version 11.44.0 centers on priority bids (allowPriorityBids opt-in, bid.priority, priority-adjusted ranking), enabling publishers to influence auction outcomes. It also includes core enhancements like hardened layout calculations, caching layout reads, using multibid's originalRequestId, and resetting GPT targeting after BID_WON. New bid adapters were added: Roockmobile, VisionForgeX, MonetiseUp, Onebidtech, Adhouse, and Shopnomix. Version 11.45.0 adds house bids (zero-CPM) from priority-enabled adapters, an option for bidder-specific supply chain replacement (firstPartyData.replaceGlobalSchain), late CMP API support, and better reset handling. It also improves error recovery in the currency module for malformed rates, allows video auctions to complete when cached bids are discarded, and includes a new Publink.io adapter. Maintenance includes OpenRTB migration for Yieldlab and bug fixes.

• Prebid.js 11.44.0 (Oct 24, 2026) introduced priority bids (allowPriorityBids opt-in, bid.priority, priority-adjusted ranking).
• Prebid.js 11.45.0 (Oct 28, 2026) added house bids (zero-CPM) from priority-enabled adapters and option firstPartyData.replaceGlobalSchain.
• New bid adapters: Roockmobile, VisionForgeX, MonetiseUp, Onebidtech, Adhouse, Shopnomix (11.44.0) and Publink.io (11.45.0).