ASOS vs StockX

Snapchat Launches First B2B Creator Campaign

Snapchat has launched its first-ever B2B creator campaign under its new 'Spend Smarter' platform, aiming to challenge inherited media planning habits and attract brand marketing budgets. This marks an unexpected move for the consumer-focused social app. Additionally, YouTube introduced new features for creators focused on building up live streaming. The newsletter also highlights an ASOS partnership with creator Farron Clark, and TikTok's upcoming AI Creator Search tool for filtering creators by audience and content performance.

• Snapchat launches first B2B creator campaign under 'Spend Smarter' platform.
• YouTube launches new features for creators focused on live streaming.
• ASOS names Farron Clark as Marketing Insider of 2026.

ASOS Reports Profit Growth and Core Market Expansion

ASOS reported a significant improvement in profitability for fiscal year 2026, expecting an adjusted gross margin above 50%, surpassing its prior guidance. The online fashion retailer returned to GMV growth in the fourth quarter, with positive growth in the UK, Germany, and the US. Active customers stabilized at 16.4 million. The company highlighted strong performance in Womenswear and partner brands, with flexible fulfillment models now contributing 21% of partner brand GMV. Investments in AI personalization and app improvements drove higher conversion rates. Logistics costs decreased by over 130 basis points, and net debt fell to £110 million. Full results are due on November 5.

• ASOS expects adjusted gross margin above 50% for FY2026.
• Q4 GMV returned to growth in low single digits.
• Germany and UK achieved positive GMV growth in H2.

AI Try-Ons Replace 3D Models

Modern virtual try-on (VTO) systems, powered by generative AI, now create realistic digital twins from standard product images using computer vision, real-time rendering, and precise body tracking. These improvements make VTO commercially viable by increasing conversions, reducing returns, and generating first-party data for personalization and assortment planning. Retailers and brands such as ASOS, Breuninger, and Maybelline are integrating VTO into customer journeys. The article highlights VTO as an example of how companies can scale AI to solve concrete customer problems and points to DMEXCO 2026 as a forum where AI, personalization, and commerce are discussed under the theme “Scaling Intelligence.”

• According to the National Retail Federation, about 19% of online fashion purchases in the US were returned in 2025.
• Modern generative AI-based Virtual Try-On systems can produce realistic digital twins from regular product images using computer vision, real-time rendering, and body tracking.
• Brands/retailers cited as integrating Virtual Try-On include ASOS, Breuninger, and Maybelline.

Shareable Seller Profiles Are Now Available on StockX Live & Listings

StockX has launched shareable seller profiles on its Live and Listings platforms, allowing sellers to showcase their profiles. This is a new feature that enhances seller visibility and engagement.

Meadow's minimalist phone lets you ditch your smartphone

TechCrunch reviews Meadow, a minimalist Android-based phone designed to supplement rather than replace a user's primary smartphone. The device supports essential apps like Uber, Apple Music, and Maps, but omits social media and web browsing. It features a unique camera system where photos are only viewable via a companion app on the main phone. Meadow operates on a separate subscription plan with its own number. The company, founded by Shreyas Narlanka, raised funding in December 2024 led by basecase capital, with angel investors including Discord's founding CMO and Vercel's founder. The review highlights the device's utility for reducing screen time while maintaining connectivity for key tasks.

• Meadow is a minimalist Android phone that supports apps like Uber, Apple Music, and Maps.
• The device does not support social media or web browsing by default.
• Meadow requires a separate subscription plan with its own phone number.

StockX: Saucony, Vans and Supreme Lead Resale Growth

StockX's mid‑year market report (Jan–Jun 2026 vs. prior year) highlights major shifts in the resale market for sneakers, streetwear, accessories and trading cards. Saucony (+239%) and Vans (+238%) led sneaker growth, with Vans' average resale price rising from $102 to $180 and price premium jumping from 12% to 69%. Jordan showed a modest recovery (+6%). In apparel, Adidas saw a 687% sales increase driven by football products while Godspeed was the fastest‑growing clothing brand (+1,603%). Accessories growth was led by watchmakers (Timex +260%, Swatch +128%). Trading card prices climbed sharply (e.g., Pokémon +34%, Disney Lorcana +444%). StockX also launched a used‑goods marketplace, StockX Listings (live from June 24), which recorded thousands of sales of ~3,000 products from ~200 brands in its first weeks.

• StockX market report compares global platform sales from January–June 2026 with the same period in 2025.
• Saucony sales increased 239% in H1 2026 on StockX, becoming the fastest‑growing sneaker brand on the platform.
• Vans grew 238% with average resale price rising from $102 to $180 and price premium increasing from 12% to 69%.