ASOS vs JADE GROUP

AI Try-Ons Replace 3D Models

Modern virtual try-on (VTO) systems, powered by generative AI, now create realistic digital twins from standard product images using computer vision, real-time rendering, and precise body tracking. These improvements make VTO commercially viable by increasing conversions, reducing returns, and generating first-party data for personalization and assortment planning. Retailers and brands such as ASOS, Breuninger, and Maybelline are integrating VTO into customer journeys. The article highlights VTO as an example of how companies can scale AI to solve concrete customer problems and points to DMEXCO 2026 as a forum where AI, personalization, and commerce are discussed under the theme “Scaling Intelligence.”

• According to the National Retail Federation, about 19% of online fashion purchases in the US were returned in 2025.
• Modern generative AI-based Virtual Try-On systems can produce realistic digital twins from regular product images using computer vision, real-time rendering, and body tracking.
• Brands/retailers cited as integrating Virtual Try-On include ASOS, Breuninger, and Maybelline.

ASOS Magazine returns on Substack and in print

ASOS is relaunching its in-house fashion magazine. The Asos Magazine will return as a quarterly digital publication on Substack in September 2026, accompanied by a limited printed edition. The relaunch is the centerpiece of ASOS’s autumn campaign and will be supported by advertising, social media, a curated product selection (including ASOS Design and Topshop), and a five-day pop-up experience during London Fashion Week. Guest contributors named for the relaunch include make-up artist Pat McGrath (Guest Beauty Curator), Elias Medini (Lyas) as Contributing Editor, and creator Farron Clark as a marketing insider. ASOS cites a customer survey showing 68% find product selection easier than styling, and 53% want complete outfit ideas.

• ASOS will relaunch Asos Magazine as a quarterly digital publication on Substack in September 2026.
• ASOS plans a limited print edition to accompany the Substack launch.
• The relaunch is central to ASOS’s autumn campaign and includes a five-day pop-up experience during London Fashion Week.

Virtual Try-On Shows How AI Scales in Fashion

The article explains how generative AI and computer-vision techniques have made Virtual Try-On (VTO) commercially viable for fashion e-commerce by creating realistic digital twins from standard product images. VTO can raise conversion rates, reduce costly returns, and generate first-party data that improves personalization and assortment planning. Retailers and brands such as ASOS, Breuninger and Maybelline are already integrating VTO into the customer journey. The piece frames VTO as an example of how companies across industries can scale AI by focusing on concrete customer problems that deliver measurable business value, and it points to DMEXCO 2026 as a forum where these ideas are discussed.

• Generative AI and computer vision now produce realistic digital twins for virtual try-on from ordinary product images.
• Virtual Try-On targets three business goals: higher conversions, fewer returns, and more data for personalization and assortment planning.
• According to the National Retail Federation, about 19% of online fashion purchases in the U.S. were returned in 2025.

2027年2月期 第1四半期決算短信

JADE GROUP released its first quarter financial results for the fiscal year ending February 2027.