ARMIS vs bonial

ARMIS participe aux Retail Days Automne 2026 les 5 et 6 octobre à Deauville

ARMIS announces its participation in the Retail Days Automne 2026 event, scheduled for October 5-6 in Deauville, France.

ARMIS au CDRC 2026 : retrouvez-nous le 22 septembre au Palais des congrès de Paris

ARMIS will be present at CDRC 2026 on September 22 at the Palais des congrès de Paris. The company also announced that Auchan has multiplied its advertising creations by 4 thanks to ARMIS GenAI on campaigns managed by Cospirit.

Study: Coupons and promos drive unplanned purchases

A survey by the Initiative Digitale Handelskommunikation (IDH) reveals that 94% of German consumers regularly or occasionally add unplanned products to their shopping carts. The study, based on app users of Bonial, marktguru, and Shopfully, found that visible promotions (46%), discount coupons (41%), and bulk deals like '3 for 2' (34%) are the most effective purchase triggers. Personalized recommendations in apps or online shops influence only about 10% of respondents. Most impulse purchases occur in physical stores (72%), with food and snacks being the most common unplanned category. The report suggests that retailers should combine traditional promotional mechanics with digital offer communication to drive incremental sales.

• 94% of German consumers regularly or occasionally make unplanned purchases.
• Visible promotional displays influence 46% of consumers; discount coupons 41%; bulk deals 34%.
• Personalized recommendations influence only 10% of consumers.

Bonial Expands to Scandinavia via Tjek Majority Acquisition

Bonial Group, a subsidiary of Axel Springer, has acquired a majority stake in Tjek, a Nordic retail marketing platform, to strengthen its European market position. The acquisition expands Bonial's operations from Germany and France into Denmark, Norway, Sweden, and Finland, bringing its total footprint to six European markets. Tjek, founded in 2009 and headquartered in Copenhagen, operates digital platforms for retail offers and brochures, reaching approximately 2.5 million monthly users via its brands such as eTilbudsavis, Mattilbud, eReklamblad, and eTarjouslehdet. Financial terms were not disclosed. Tjek's management, including CEO Morten Bo and COO Jack Tolboe, will remain and retain ownership stakes. This move aligns with Bonial's strategy to expand its digital retail marketing services and advertising capabilities across Europe.

• Bonial Group, a subsidiary of Axel Springer, acquires majority stake in Nordic retail marketing provider Tjek.
• Expansion adds Denmark, Norway, Sweden, and Finland, totaling six European markets.
• Tjek reaches approximately 2.5 million monthly users across its shopping platforms.

Bonial, Marktguru, Shopfully CEOs Discuss Digital Retail Ad Shift

In a Meedia interview, the CEOs of German digital retail media platforms Bonial, Marktguru, and Shopfully discuss the shift from print to digital circulars. They highlight that digital circulars now surpass print in relevance, driven by consumer price sensitivity and retailer demand for performance-based advertising. The platforms differentiate themselves through pull-based, high-intent audiences and cost-per-click pricing. They address competition from retailer apps, positioning themselves as cross-retailer aggregators that aid shopping planning. Measurement is a key focus, including store-visit tracking and sales data analysis. While acknowledging dependence on major US platforms, they argue their regional targeting and performance are superior. They also note slower print-to-digital transitions in Germany compared to other markets and discuss opportunities in retail media.

• Digital circulars have surpassed print in relevance, according to a 2025 EHI Retail Institute study, for the first time.
• Bonial charges advertisers on a cost-per-click basis, charging only when a user opens an ad.
• Marktguru offers a cashback solution, providing aggregated, non-user-level data to retailers.