AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · Publisher & Media Owner

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ArcSpan vs Tunnl

Structured technology and market comparison · 2026

Direct Feature Comparison

ArcSpan · vs · Tunnl
Market Cluster / Sector
ArcSpanAdTech Vendor · Data Provider / Broker
TunnlAdTech Vendor · Publisher & Media Owner
Platform Focus
ArcSpan

Publisher-first audience monetisation software and managed services.

Tunnl

Audience intelligence, activation and programmatic monetisation platform.

Company Size
ArcSpan10–49 employees
Tunnl50–200 employees
Headquarters
ArcSpanUS
TunnlNL
Year Founded
ArcSpan2021
Tunnl2021

Analyze all overlapping signals and tech stacks for ArcSpan and Tunnl

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Comparison Analysis

What is the main difference between ArcSpan and Tunnl?

When comparing ArcSpan and Tunnl, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. ArcSpan is positioned as Publisher-first audience monetisation software and managed services, whereas Tunnl focuses on Audience intelligence, activation and programmatic monetisation platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to ArcSpan and Tunnl?

When evaluating ArcSpan and Tunnl, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of ArcSpan and Tunnl compare?

ArcSpan is headquartered in US (founded in 2021) with 10–49 employees. Tunnl is based in NL (founded in 2021) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: ArcSpan vs Tunnl

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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ArcSpan

Recent Signals

  • ·ArcSpan

    ArcSpan Integrates With OpenX and Magnite to Bring Publisher First-Party Audiences Directly Into Programmatic Demand

    ArcSpan announces new integrations with OpenX and Magnite, enabling publishers to monetize first-party audiences across programmatic demand, display, video, and CTV. Also added a case study with LADbible Group showing 30%-200% larger audience cohorts and 5x faster GAM.

  • ·ArcSpan

    ArcSpan Integrates First-id to Turn Persistent Cookieless Identity Into Addressable Revenue for Publishers

    ArcSpan announces integration of First-id, enabling publishers to convert persistent cookieless identity into addressable revenue. The announcement appears as the latest news item on ArcSpan's blog.

  • ·ExchangeWireIdentity

    ArcSpan Integrates First-id for Persistent Cookieless Publisher Identity

    ArcSpan, an AI-powered audience monetization platform for premium publishers, announced a native integration with First-id, a persistent, deterministic identity solution adopted by over 35,000 media and advertiser sites across 101 countries. This integration allows publishers using First-id to resolve audience signals within ArcSpan AMS without custom integrations. Publishers can build, analyze, and activate first-party audiences across direct, programmatic, and data collaboration channels. The combined solution addresses the challenge of fragmented user identities by providing a persistent identifier that works without third-party cookies or logins, enabling improved audience continuity, deduplicated reach, and enhanced monetization opportunities. The integration is live and available to existing customers, supporting ArcSpan's expansion across EMEA.

    • ArcSpan announced a native integration with First-id on September 21, 2026.
    • First-id is a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries.
    • The integration enables publishers to resolve audience signals against the First-id identifier within ArcSpan AMS.
TU

Tunnl

Recent Signals

No recent market signals documented for Tunnl in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ArcSpan and Tunnl share across the market ecosystem.