APMI

Publisher & Media Owner · B2B SaaS Provider · vs · B2B SaaS Provider

Appvizer vs Mirakl

Structured technology and market comparison · 2026

Direct Feature Comparison

Appvizer · vs · Mirakl
Market Cluster / Sector
AppvizerPublisher & Media Owner · B2B SaaS Provider
MiraklB2B SaaS Provider
Platform Focus
Appvizer

European B2B software discovery publisher and lead-generation marketplace.

Mirakl

Enterprise software for marketplaces, dropship and retail media.

Company Size
Appvizer10–49 employees
Mirakl501–1,000 employees
Headquarters
AppvizerFR
MiraklFR
Year Founded
Appvizer2015
Mirakl2012

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Comparison Analysis

What is the main difference between Appvizer and Mirakl?

When comparing Appvizer and Mirakl, both platforms operate within the B2B SaaS Provider ecosystem. Appvizer is positioned as European B2B software discovery publisher and lead-generation marketplace, whereas Mirakl focuses on Enterprise software for marketplaces, dropship and retail media. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Appvizer and Mirakl?

When evaluating Appvizer and Mirakl, enterprise buyers also consider other platforms in B2B SaaS Provider. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Appvizer and Mirakl compare?

Appvizer is headquartered in FR (founded in 2015) with 10–49 employees. Mirakl is based in FR (founded in 2012) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Appvizer vs Mirakl

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AP

Appvizer

Recent Signals

No recent market signals documented for Appvizer in the current tracking window.

MI

Mirakl

Recent Signals

  • ·Mirakl

    Mirakl supports Orange France in the launch of its new marketplace

    Mirakl announces its support for Orange France in launching a new marketplace, as detailed in a press release dated October 5, 2026.

  • ·Mirakl

    Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect

    Siia Cosmetics expands across four retail marketplaces with Mirakl Connect, as reported by RetailBoss.

  • ·Retail-NewsE-Commerce

    Payback Launches 'Payback Produkte' Marketplace, Expanding Platform Strategy

    Payback, the German loyalty program, has launched 'Payback Produkte', a new marketplace within its app, currently in beta. It allows users to search, buy, and pay for products directly in the app while earning points. The marketplace offers several thousand articles across electronics, home, fashion, and sports. It operates on a model where selected partners and other merchants sell their goods, avoiding Payback holding inventory, with technology from Mirakl. This move strengthens the app as a central platform for shopping, saving, and loyalty. Payback has over 35 million active customers and 18 million active app users, with partner revenue exceeding 46 billion euros last year. The company plans to onboard more merchants and promote the service through its own channels, building on its existing 700+ partners.

    • Payback launched 'Payback Produkte' marketplace in beta within its app.
    • The marketplace offers thousands of products in electronics, home, fashion, and sports.
    • Payback partners with Mirakl for marketplace technology; merchants sell without Payback holding inventory.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Appvizer and Mirakl share across the market ecosystem.