AppLovin vs Digital Turbine

Layer Launches AI Playable Ad Generator for Game Studios

Layer, an agentic creative platform for game studios, has launched Playables, an AI-powered feature that generates complete HTML5 playable ads within hours rather than weeks. The tool addresses the production bottleneck that limits playable ads to tier-one titles, despite them being among the highest-converting formats for user acquisition. The system accepts inputs such as game titles, prompts, creative briefs, screenshots, or gameplay capture, and produces network-ready, MRAID-compliant ad units compatible with major networks like AppLovin, Meta, TikTok, Google App Campaigns, Unity Ads, and ironSource. It supports various genres and allows marketers to modify mechanics and visuals via chat prompts. The feature is available immediately to all Layer subscribers at no extra cost. Layer's platform is already used by studios including King, Zynga, SciPlay, Huuuge Games, and Wildlife Studios.

• Layer launched Playables, an agentic AI feature generating HTML5 playable ads.
• The tool builds complete playable ads in hours instead of weeks.
• Playables supports genres including match-three, idle clickers, endless runners, and more.

AppLovin sues Unity; Big Tech courts creators

AdExchanger's daily roundup covers AppLovin's lawsuit against Unity over data collection from mediation requests, alleging Unity decrypted protected data. It also discusses the creator economy's expansion, with YouTube and Meta unveiling new creator tools and IAB's CreatorFronts event. The piece notes that only 36% of Fortune 500 companies have a CMO, and highlights a case where a former Converse CMO received death threats due to AI-generated misinformation. Additionally, brief updates mention Dodge AI's funding, OpenAI's agentic AI tool, Walmart's ban on AI-generated posters, and more.

• AppLovin sued Unity over data collection from mediation requests, alleging decryption of protected data.
• Only 36% of Fortune 500 companies have a CMO, with average tenure of 3.9 years.
• YouTube announced new creator features at Made On YouTube event.

AppLovin Sues Unity Over Data Collection in Ad Quality SDK

AppLovin has filed for a temporary restraining order against Unity in the Superior Court of California, San Francisco, alleging that Unity's Ad Quality SDK improperly collects data from AppLovin's MAX mediation platform without permission. The data includes ad creatives, user and device info, impression revenue, auction IDs, and mediation waterfall data. AppLovin claims Unity uses this data to train models that predict AppLovin's bidding decisions, giving Unity an unfair competitive advantage. AppLovin seeks to halt data collection within five business days and modify the SDK within 30 days. Unity disputes the claims, stating that Ad Quality is a free product designed to prevent harmful ads, and that the lawsuit is an attempt to stifle competition. The dispute is also heading to JAMS arbitration for breach of contract, trade-secret misappropriation, and unfair competition. A hearing is scheduled for September 30.

• AppLovin filed a temporary restraining order against Unity in Superior Court of California, San Francisco.
• AppLovin alleges Unity's Ad Quality SDK improperly collects data from AppLovin's MAX mediation platform, including creatives, user/device info, revenue, and auction data.
• Unity disputes claims, calling Ad Quality a free ad moderation tool and the lawsuit anticompetitive.

DT at Advertising Week New York 2026: Exploring what marketers miss when mobile is measured one event at a time

Digital Turbine announced its participation in Advertising Week New York 2026 with a new blog post exploring the limitations of event-based mobile measurement. The post is dated October 2, 2026.

8-K Financial Filing Analysis for Digital Turbine (2026-09-24)

Digital Turbine, Inc. announced that Michael Akkerman has resigned from his role as Chief Business Officer, effective October 30, 2026. According to the Form 8-K filing, Mr. Akkerman is stepping down to accept a Chief Executive Officer position at another company. The filing does not report any operational disagreements or name an immediate successor for the Chief Business Officer role.

• Chief Business Officer Michael Akkerman submitted his resignation on September 23, 2026.
• The resignation will become effective on October 30, 2026, as Akkerman departs to assume a CEO role at another company.

“It was never only about the CPM“: Lessons from Miniclip's Head Ball 2 takeover

Digital Turbine features a new blog post about a brand advertising case study with Miniclip's Head Ball 2, highlighting lessons beyond CPM. The post is dated September 11, 2026.