Apple vs Unity

Free Tool Removes Apple Intelligence, Frees 12GB on Mac

A new open-source command-line tool called RemoveMacAI, released on GitHub under the MIT license, removes Apple Intelligence models from Macs running macOS 27, freeing up significant storage (around 12GB, sometimes more). This addresses a common complaint: macOS 27 automatically downloads multi-gigabyte AI models that cannot be fully disabled, consuming up to 30GB in some cases. The tool uses Apple's own configuration profiles and services to disable Apple Intelligence, delete the models, and block future downloads without requiring System Integrity Protection (SIP) to be disabled. It removes all AI features, including Siri, Writing Tools, image generation, and more. Apple states AI features can use up to 14GB on powerful Macs, but users report 20-30GB. The tool is provided on a use-at-your-own-risk basis.

• RemoveMacAI is a free open-source tool that removes Apple Intelligence models from Macs running macOS 27, freeing about 12GB of storage.
• Apple removed the option to completely disable Apple Intelligence in macOS 27; only individual features can be disabled.
• The tool uses Apple's configuration profiles and services to disable Apple Intelligence, delete models, and block re-download.

Apple Plans to Block Hundreds of Data Firms

Apple has announced plans to block hundreds of data firms from accessing user data, as part of its ongoing efforts to enhance user privacy. The exact list of firms and implementation timeline have not been disclosed. This move is expected to significantly impact the ad-tech ecosystem, particularly data providers and brokers that rely on cross-app tracking and device-level data. The decision aligns with Apple's previous privacy initiatives, such as App Tracking Transparency, and could force advertisers to rely more on contextual targeting and first-party data.

• Apple plans to block hundreds of data firms from accessing user data.
• The specific list of affected firms and implementation timeline are undisclosed.
• This move is part of Apple's broader privacy initiatives.

Google Raises Pixel 10a Price in Germany

Google has increased the price of its Pixel 10a smartphone in Germany by €100, from €549 to €649, citing a surge in memory chip costs. The 256GB variant now costs €749. The company had previously warned of price adjustments due to supply chain constraints. Google's Vice President of Devices and Services, Shakil Barkat, explained that memory prices have quadrupled, with a gigabyte of RAM rising from $2.80 in 2025 to $12 in 2026, according to Morgan Stanley. The price hike is part of a broader trend, with Apple and Samsung also raising prices for their flagship models. While Google's official store has implemented the increase, external retailers like Amazon and MediaMarkt have not yet followed suit, with the Pixel 10a still available for around €400 in some cases. This move affects Google's budget-friendly Pixel lineup and reflects wider industry challenges.

• Google erhöht den Preis für das Pixel 10a in Deutschland von 549 auf 649 Euro, ein Anstieg von 18 Prozent.
• Die 256-GB-Variante kostet nun 749 Euro.
• Google begründet die Preiserhöhung mit einem Vierfachanstieg der Speicherpreise, von 2,80 US-Dollar auf 12 US-Dollar pro Gigabyte.

From attention to action: why the state of play matters for marketers

New blog post added: 'From attention to action: why the state of play matters for marketers' with link to unity.com/blog/mobile-gaming-attention-economy-driving-marketing-performance.

Games made with Unity: September 2026 in review

Unity's blog highlights new games made with Unity in September 2026, including TOEM 2, and announces a new Unity Plugin for Grok Build.

AppLovin sues Unity; Big Tech courts creators

AdExchanger's daily roundup covers AppLovin's lawsuit against Unity over data collection from mediation requests, alleging Unity decrypted protected data. It also discusses the creator economy's expansion, with YouTube and Meta unveiling new creator tools and IAB's CreatorFronts event. The piece notes that only 36% of Fortune 500 companies have a CMO, and highlights a case where a former Converse CMO received death threats due to AI-generated misinformation. Additionally, brief updates mention Dodge AI's funding, OpenAI's agentic AI tool, Walmart's ban on AI-generated posters, and more.

• AppLovin sued Unity over data collection from mediation requests, alleging decryption of protected data.
• Only 36% of Fortune 500 companies have a CMO, with average tenure of 3.9 years.
• YouTube announced new creator features at Made On YouTube event.