Appier vs Appinio

Appier Research Accepted at NeurIPS: AI Agents Learn Not Only to Use Tools, but to Build Their Own

Appier's research paper has been accepted at NeurIPS, focusing on AI agents that can build their own tools. This is a significant academic achievement and highlights Appier's advanced AI capabilities.

Appier Newsroom: New Press Releases Added

The newsroom page now features two new press releases: 'Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach' (2026/09/08) and 'Intermarché BE Cuts Creative Production Time by 40% with AdCreative.ai' (2026/09/03).

Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach

Appier announced a new press release on September 8, 2026, titled 'Beyond Guesswork: Appier Research Teaches AI to Recognize Its Limits and Choose the Right Reasoning Approach'. This appears to be a product/research announcement regarding AI capabilities.

Anime and Manga Market Reaches Billion Volume, Brands Underrepresented

A study by THE AMBITION, IKAI ZERO, and Appinio reveals that the anime and manga market in Germany generates an estimated annual consumer spending of 1.5 billion euros among 16-45 year olds. Nearly half of Gen Z and Millennials have consumed anime or manga in the past year, with 97% recognizing at least one title. Despite this large audience, brand presence is minimal, with the most recognized brand, Crunchyroll, only reaching 5% awareness. However, over 95% of active fans are open to brand engagement, and 91% view brands more favorably if they engage authentically. The study identifies eleven distinct communities within the anime/manga fandom, emphasizing the need for tailored marketing approaches.

• Anime and manga market in Germany has an estimated annual consumer spending of 1.5 billion euros among 16-45 year olds.
• Nearly half of Gen Z and Millennials have consumed anime or manga in the past 12 months.
• 97% of Gen Z and Millennials recognize at least one of 20 anime/manga titles.

Jung von Matt Start Criticizes Startup-Verband with Sidewalk Chalk Letter

German creative agency Jung von Matt Start wrote an open letter in chalk on the sidewalk outside the Startup-Verband's Berlin office, criticising the association for prioritising founder numbers over market relevance, customer demand, and brand building. The letter accompanies the upcoming 'Startup Brand Ranking 2026' by Jung von Matt Start and Appinio, which removed its 'Top 5 Digital Consumer Services & AI Startups' category due to a lack of relevant cases, noting e-commerce now has only four qualifying startups. It specifically calls out president Verena Pausder for celebrating rising founder figures on LinkedIn without economic impact. The Startup-Verband responded by welcoming the impulse, acknowledging gaps in B2C branding, and inviting the agency to direct talks, while noting strengths in B2B and Deep Tech. Both sides agree that quantity alone does not create a strong startup nation.

• Jung von Matt Start wrote a chalk open letter/brief on the sidewalk outside the Startup-Verband's Berlin office.
• The letter accompanies the 'Startup Brand Ranking 2026' by Jung von Matt Start and Appinio.
• The ranking removed its 'Top 5 Digital Consumer Services & AI Startups' category due to lack of relevant cases.