Appfigures vs Sensor Tower

Introducing Appfigures MCP

Appfigures data now works inside your favorite agent, including ChatGPT, Claude, Manus, Grok, and other without the need to install a CLI or use a terminal. The new Appfigures MCP makes your agent app-smart.

Meta launches AI-focused subscription plans

Meta has launched Meta One, a unified subscription service bundling premium features across Instagram, Facebook, WhatsApp, and Meta AI, now globally available. Core functions remain free, while the subscription offers extended AI usage, enhanced self-expression tools, and professional solutions for creators and businesses, gradually rolling out to apps like Edits and AI glasses. Over 15 million subscriptions and trials have been recorded. Pricing starts at $2.99/€2.49 per month for individual app-plus plans, with bundled Core and Premium tiers at $7.99 and $19.99 (€6.99 and €16.99) monthly, and business plans ranging from $14.99 to $499 (up to €549) per month. This initiative aligns with Meta's AI monetization strategy, following a $14.3 billion investment in Scale AI and planned infrastructure spending exceeding $600 billion by 2028. Early revenue data shows Instagram at $1.2 million daily and Facebook at $528,000 as of September 9, 2026, though the launch faces regulatory scrutiny and industry warnings about AI risks.

• Meta One is a unified subscription service for Instagram, Facebook, WhatsApp, and Meta AI, globally available, launched on September 16, 2026.
• Over 15 million subscriptions and trial activations have been recorded from earlier tests.
• Pricing starts at $2.99/€2.49 per month for individual app-plus plans; bundled Core and Premium cost $7.99/€6.99 and $19.99/€16.99 respectively.

Mobile Game Spending Hits $6.57B in August, Honor of Kings Leads

In August 2026, global mobile game consumer spending reached $6.57 billion, a 1% month-over-month decline, according to Sensor Tower. Honor of Kings was the top-grossing game, while Roblox led downloads. The US contributed 28.6% of revenue, followed by China at 16.7% and Japan at 12.2%. Tencent-owned or published titles captured five of the top 10 revenue-growth slots, with Fate/Grand Order leading that ranking. Download growth was boosted by new releases like Gangstar Mirage City and Mystery Dumpling, while Roblox remained the most-downloaded game.

• Global mobile game consumer spending reached $6.57 billion in August 2026, down 1% month-over-month.
• Honor of Kings was the highest-grossing mobile game, supported by in-game events in China.
• Fate/Grand Order topped revenue growth rankings, driven by its 11th anniversary and Swimsuit Event 2026 in Japan.

Japan Mobile Game Revenue Tops $10B Despite Download Decline

Japan's mobile gaming market generated over $10 billion in in-app purchase revenue over the past 12 months, a 5.1% year-over-year decline, yet significantly outpacing South Korea and Taiwan. According to Sensor Tower's Japan Gaming 2026 report, downloads fell 5.4% to 585 million, ranking ninth in Asia. Player engagement remained stable at 16.7 billion hours. Konami's eFootball became the highest-grossing game, driven by World Cup activities, while Block Blast! led downloads. Puzzle games dominated downloads, while 4X strategy led revenue growth. The market's maturity is evident, with growth reliant on established titles and high spending rather than new installs.

• Japan generated over $10 billion in mobile game IAP revenue in the past 12 months, down 5.1% YoY.
• Japan recorded 585 million mobile game downloads in the same period, down 5.4% YoY.
• eFootball by Konami became Japan's highest-grossing mobile game from January to July 2026.

Sensor Tower Blog: New Insights on Home Improvement Retail Media and State of Digital Advertising 2026

New blog posts added: 'Home Improvement Built Momentum on Retail Media' and 'State of Digital Advertising 2026: How AI Integration and Streaming Growth Reframe Marketing Strategies'. Also, a new post about the Video Game Insights interface update.