MarTech Vendor · vs · B2B SaaS Provider · Data Provider / Broker

ALPA

Alphalyr vs PassBy

Structured technology and market comparison · 2026

Direct Feature Comparison

Alphalyr · vs · PassBy
Market Cluster / Sector
AlphalyrMarTech Vendor
PassByB2B SaaS Provider · Data Provider / Broker
Platform Focus
Alphalyr

Retail and marketing analytics SaaS for optimisation and decision support.

PassBy

Retail intelligence software for physical location decision-making.

Company Size
Alphalyr10–49 employees
PassBy10–49 employees
Headquarters
AlphalyrFR
PassByGB
Year Founded
Alphalyr2014
PassBy2023

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Comparison Analysis

What is the main difference between Alphalyr and PassBy?

When comparing Alphalyr and PassBy, both platforms operate within the Cloud Data Warehouse / Data Lake, MarTech Vendor, and Customer Data & Clean Room Platform (CDP/DCR) ecosystem. Alphalyr is positioned as Retail and marketing analytics SaaS for optimisation and decision support, whereas PassBy focuses on Retail intelligence software for physical location decision-making. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Alphalyr and PassBy?

When evaluating Alphalyr and PassBy, enterprise buyers also consider other platforms in Cloud Data Warehouse / Data Lake, MarTech Vendor, and Customer Data & Clean Room Platform (CDP/DCR). You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Alphalyr and PassBy compare?

Alphalyr is headquartered in FR (founded in 2014) with 10–49 employees. PassBy is based in GB (founded in 2023) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Alphalyr and PassBy share across the market ecosystem.