Alliant vs PAYBACK

AudienceMix Partners with Alliant to Expand Data Curation

AudienceMix, a data curation and refinement platform, announced a strategic partnership with Alliant, a people-based consumer data provider. The collaboration expands AudienceMix's network of premium data partners and aims to deliver high-quality, scalable audiences to advertisers. AudienceMix offers over 20,000 audience segments across major programmatic platforms and has served billions of impressions. Alliant, following its acquisition of AnalyticsIQ, provides a portfolio of more than 6,000 audiences enriched with predictive intelligence. The partnership follows AudienceMix's September launch of agentic audience buying tools, including an MCP server and AI-powered Audience Concierge. AudienceMix's audiences are available on platforms like Google DV360, The Trade Desk, Amazon DSP, Viant, and StackAdapt.

• AudienceMix and Alliant announced a strategic partnership.
• AudienceMix offers over 20,000 audience segments.
• Alliant provides more than 6,000 audiences following its acquisition of AnalyticsIQ.

Alliant Appoints Joseph Byrum as Chief Data and Engineering Officer

Alliant, a provider of consumer data and intelligence, announced the appointment of Joseph Byrum as Chief Data and Engineering Officer. Byrum will lead the company's data strategy, data science, and engineering capabilities, focusing on modernizing the technology stack and expanding the application of AI and machine learning. He brings over two decades of experience in data science, AI, and technology, having previously served as CTO at Consilience AI and Chief Data Scientist at Principal Financial Group. CEO Scarlett Shipp highlighted Byrum's experience in building and scaling innovative platforms. This appointment follows Alliant's acquisition of AnalyticsIQ a year prior, which combined deterministic purchase behavior and predictive intelligence. Byrum's role is part of Alliant's continued investment in its people and technology to deliver predictive data to brands.

• Alliant appointed Joseph Byrum as Chief Data and Engineering Officer.
• Byrum will lead data strategy, data science, and engineering capabilities.
• Byrum previously served as CTO at Consilience AI and Chief Data Scientist at Principal Financial Group.

How Predictive Modeling Helped Harlequin Reader Service Reactivate Cancelled Subscribers 3x Faster

Alliant published a case study on August 19, 2026 showing how its predictive modeling solution helped Harlequin Reader Service reactivate cancelled subscribers three times faster. The success story highlights the effectiveness of data-driven marketing in improving subscriber reengagement and ROI. The article is part of Alliant's Success Stories resource library and references the company's broader predictive data offerings.

• Alliant published a case study on August 19, 2026 about Harlequin Reader Service.
• Predictive modeling enabled Harlequin Reader Service to reactivate cancelled subscribers 3x faster.
• The case study is listed under Alliant's Success Stories resource library.

Jetzt mit PAYBACK bei expert punkten

35 Millionen PAYBACK Kundinnen und Kunden können ab sofort Punkte in expert-Fachgeschäften und Fachmärkten sowie online auf expert.de sammeln.

Expert Integrates PAYBACK in Stores and Online

The German electronics retail cooperative expert has integrated the PAYBACK bonus program both in its physical stores and its online shop expert.de. This partnership enables around 35 million PAYBACK members to collect points on purchases of consumer electronics, telecommunications, and household appliances. The move aims to strengthen customer loyalty and create additional purchase incentives. For PAYBACK, it expands its network to include a high-value electronics retailer, with special point promotions planned at launch. While the collaboration offers opportunities for targeted marketing based on shopping data, the extent of such initiatives and financial terms remain undisclosed. The partnership is seen as a competitive response to large online platforms, leveraging a unified loyalty scheme across channels.

• expert integrates PAYBACK in its physical stores and online shop expert.de.
• Around 35 million PAYBACK members can collect points on electronics purchases.
• The partnership covers consumer electronics, telecommunications, and household appliances.

Netto expands Alnatura organic partnership to over 500 stores

German discount retailer Netto Marken-Discount is expanding its partnership with organic brand Alnatura, introducing up to 80 Alnatura products in approximately 260 additional stores across Bavaria and Baden-Württemberg from mid-October 2026. Following an initial launch in Berlin, this brings the total number of participating Netto stores to more than 500. The move aims to complement Netto's existing BioBio private label with a well-known manufacturer brand, targeting consumers who specifically seek branded organic products. To support the launch, Netto is running a PAYBACK promotion from October 19 to November 14, 2026, offering 44x bonus points on Alnatura products in the new stores. The retailer plans further regional expansions, though no specific timeline or locations have been announced. The partnership underscores the growing importance of organic products in discount retail.

• Netto expands Alnatura products to ~260 additional stores in Bavaria and Baden-Württemberg, bringing total to over 500.
• Up to 80 Alnatura products are now available in the participating stores.
• A PAYBACK promotion from October 19 to November 14, 2026 offers 44x points on Alnatura products.