ALDI Nord vs Netto Marken-Discount

Aldi Nord Launches Career Bus Campaign with Creators

Aldi Nord is launching a new employer branding campaign titled 'Aldi Nord Karriere on Tour' to attract young talent for apprenticeships. The discounter has partnered with three social media creators—Ryko, Rosemondy, and Showtime—who will travel in a specially designed career bus to various Aldi Nord locations, including a store in Gütersloh, a market in Döbeln, and the logistics center in Nortorf. The campaign includes a tour vlog and a video podcast where the creators discuss apprenticeship experiences with trainees. The initiative is executed by Dentsu Creative, which became Aldi Nord's new lead agency for employer branding at the start of the year. The campaign aims to showcase diverse career opportunities within Aldi Nord, addressing a projected shortage of over 700,000 skilled workers in Germany by 2029.

• Aldi Nord launches 'Karriere on Tour' campaign with three social media creators.
• Creators Ryko, Rosemondy, and Showtime visit stores and logistics center.
• Campaign includes a tour vlog and video podcast with trainees.

ALDI Nord startet zweite Retro-Woche

Der Kult geht weiter: ALDI Nord startet zweite Retro-Woche (15.09.2026). Zudem: Neukunden-Aktion bei ALDI TALK, ALDI Nord und ALDI SÜD auf der EXPO REAL 2026, und ALDI als Lieblingsmarkt der Deutschen bestätigt.

Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten

Neue Pressemitteilung vom 03.09.2026: Stiftung Warentest: NUSSKATI Nuss-Nougat-Creme von ALDI punktet gegenüber Markenprodukten. Zudem wurde die Pressemitteilung 'Günstig einkaufen für alle: ALDI Nord senkt Preise bei Säften, Nüssen und Haushaltspapier' vom 24.08.2026 hinzugefügt.

Netto expands Alnatura organic partnership to over 500 stores

German discount retailer Netto Marken-Discount is expanding its partnership with organic brand Alnatura, introducing up to 80 Alnatura products in approximately 260 additional stores across Bavaria and Baden-Württemberg from mid-October 2026. Following an initial launch in Berlin, this brings the total number of participating Netto stores to more than 500. The move aims to complement Netto's existing BioBio private label with a well-known manufacturer brand, targeting consumers who specifically seek branded organic products. To support the launch, Netto is running a PAYBACK promotion from October 19 to November 14, 2026, offering 44x bonus points on Alnatura products in the new stores. The retailer plans further regional expansions, though no specific timeline or locations have been announced. The partnership underscores the growing importance of organic products in discount retail.

• Netto expands Alnatura products to ~260 additional stores in Bavaria and Baden-Württemberg, bringing total to over 500.
• Up to 80 Alnatura products are now available in the participating stores.
• A PAYBACK promotion from October 19 to November 14, 2026 offers 44x points on Alnatura products.

Environmental NGO Wins Case Against Netto Discount

The Deutsche Umwelthilfe (DUH) reported a legal victory against Netto Marken-Discount over a yoghurt advertisement. The dispute concerns sustainability claims in Netto's marketing — an image caption in the article notes Netto promoted yoghurt with the slogan “Gutes Futter – aus umweltschonendem Anbau.” The DUH continues to pursue cases against companies it says make misleading environmental claims. The report was published by Lebensmittelzeitung (Deutscher Fachverlag) on 2026-08-13 and authored by Ruth Herberg. The ruling is part of a broader pattern of NGO enforcement of green-marketing claims, increasing legal scrutiny on retailer advertising practices.

• The Deutsche Umwelthilfe (DUH) reported a legal victory against Netto Marken-Discount.
• The case concerns a Netto yoghurt advertisement and sustainability claims.
• An image caption in the article quotes Netto’s slogan: "Gutes Futter – aus umweltschonendem Anbau."

German Discounters Expand Store Networks

Germany's discount supermarket chains continued to expand their store networks and increase average sales areas into 2025. Around 15,800 discount stores existed at year-end in Germany—43 more than the prior year. Netto recorded the largest net store gains; Aldi and Lidl operate the largest-format stores while Penny is at the smaller end of the scale. The article was published by Lebensmittelzeitung on 2026-07-31.

• Around 15,800 discount stores existed in Germany at year-end, 43 more than the previous year.
• Average sales areas for discount chains increased further into 2025.
• Netto recorded the largest net store increases among discounters.