AGF Videoforschung vs Barb

Masked Singer Ratings Slightly Up Before Finale

The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.

• 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
• The show achieved only a 7.1% market share in the 14-49 target group.
• Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).

ZDF Crime Drama Tops 7M Viewers, ARD Strong with Young Audiences

On October 5, 2026, the ZDF crime drama 'Nord Nord Mord' drew 7.07 million viewers, making it the most-watched program of the day with a 31.4% market share. The ARD's 'Tagesschau' followed with 4.12 million viewers. Among viewers aged 14-49, ARD performed strongly with 'Hirschhausen und der Darm' (10.3% share) and 'Die Tricks von dm und Rossmann' (12.2% share), outpacing ZDF's crime drama (9.0% share). The data comes from AGF Videoforschung.

• ZDF's 'Nord Nord Mord' attracted 7.07 million viewers on October 5, 2026, achieving a 31.4% market share.
• ARD's 'Tagesschau' reached 4.12 million viewers, ranking second for the day.
• Among viewers aged 14-49, ARD's 'Hirschhausen und der Darm' achieved a 10.3% market share, outperforming the ZDF crime drama's 9.0%.

AGF-Aufsichtsrat wählt Frank Vogel zum stellvertretenden Vorsitzenden

Vermarktungschef von RTL Deutschland übernimmt neue Funktion im Aufsichtsgremium der AGF Videoforschung

Unfiltered Media podcast interview with Caroline Davey and Luca Vannini

Barb's COO Caroline Davey and Luca Vannini are featured in an Unfiltered Media podcast interview, discussing the future of JICs and streamers.

Netflix Ad Boss Pitches Full-Funnel Media Plan in UK

At its first UK Upfront, Netflix's advertising chief Amy Reinhard outlined the company's ambition to expand beyond a top-of-funnel, linear TV substitute to compete for digital budgets. Netflix announced that its ad-supported plan reaches over 14 million UK viewers, with expansion into nine more EMEA countries set for March 1, 2027. Pause Ads will be available programmatically via partner DSPs next month, and demographic targeting will now include income and household composition. The company cited System1 research showing its brand partnerships excel in long-term brand-building, and highlighted live events like the Fury vs Joshua fight to attract advertisers. Reinhard stressed Netflix's subscription-first economics prevent ad load pressure, with an attention rate of 86% for UK ad-tier viewers.

• Netflix's ad-supported plan reaches over 14 million UK viewers, nearly one in four people.
• Netflix will launch its ad tier in nine additional EMEA countries on March 1, 2027.
• Pause Ads will be available programmatically through partner DSPs from next month.