Advertiser / Brand · Direct-to-Consumer (D2C) Brand
AG1 vs Under Armour
Structured technology and market comparison · 2026
Direct Feature Comparison
AG1 · vs · Under ArmourD2C nutrition brand selling a daily greens supplement.
Public sportswear brand selling apparel, footwear and accessories globally.
Analyze all overlapping signals and tech stacks for AG1 and Under Armour
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Comparison Analysis
What is the main difference between AG1 and Under Armour?
When comparing AG1 and Under Armour, both platforms operate within the Direct-to-Consumer (D2C) Brand and Advertiser / Brand ecosystem. AG1 is positioned as D2C nutrition brand selling a daily greens supplement, whereas Under Armour focuses on Public sportswear brand selling apparel, footwear and accessories globally. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AG1 and Under Armour?
When evaluating AG1 and Under Armour, enterprise buyers also consider other platforms in Direct-to-Consumer (D2C) Brand and Advertiser / Brand. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AG1 and Under Armour compare?
AG1 is headquartered in US (founded in 2010) with 501–1,000 employees. Under Armour is based in US (founded in 1996) with >5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AG1 vs Under Armour
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AG1
Recent Signals
- ·Modern RetailE-commerce / Brand Strategy
Brands Use Clinical Research as Growth Engine
Supplement and cleaning brands like AG1, Ritual, and Blueland are increasingly funding their own clinical research to differentiate products, boost advertising performance, and gain retail shelf space. These companies conduct or commission studies published in peer-reviewed journals, using findings to support marketing claims and product development. For instance, AG1 committed $20 million to research, while Ritual has invested over $5 million in studies. Such research helps brands combat misinformation, appeal to data-driven consumers, and satisfy wholesale buyers demanding third-party validation. Although there is no official FTC definition of 'clinical,' companies follow guidelines requiring competent scientific evidence for health claims. This strategy serves as a long-term brand investment, with executives noting higher-performing ads and stronger retail positioning as outcomes.
- AG1 committed $20 million to support three years of gut health and nutrient gap research.
- Ritual has invested at least $5 million in clinical studies and employed up to 20 full-time positions for research.
- Ritual completed at least five clinical studies, three peer-reviewed and published.
Under Armour
Recent Signals
- ·SEC APIfinancials
8-K Financial Filing Analysis for Under Armour (2026-08-27)
Under Armour, Inc. reported the results of its Annual Meeting of Stockholders held on August 26, 2026. Stockholders voted in favor of all four management proposals: electing 11 directors to serve until the next annual meeting, approving executive compensation on a non-binding advisory basis ('Say-on-Pay'), approving the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan to expand Class C share reserves, and ratifying PricewaterhouseCoopers LLP as the independent auditor for the fiscal year ending March 31, 2027.
- All 11 director nominees were re-elected, including founder Kevin A. Plank and Douglas E. Coltharp.
- Stockholders approved the Fifth Amended and Restated 2005 Omnibus Long-Term Incentive Plan with 441,500,764 votes in favor, increasing Class C shares reserved for equity compensation.
- PricewaterhouseCoopers LLP was ratified as the independent auditor for FY2027 with over 473.4 million votes in favor.
- ·Retail DiveBrand partnerships / Ambassadorships
Under Armour ends Project Rock partnership
Under Armour has ended its decade-long partnership with Dwayne “The Rock” Johnson’s training brand Project Rock, calling the relationship a “natural conclusion.” Project Rock, founded in 2017, will continue to be sold through October as it pursues independent product, storytelling and experience initiatives. The move follows Under Armour’s recent split with Steph Curry and comes amid a broader marketing reset in which the company is rebalancing marketing spend and shifting to new ambassadorships such as François Arnaud and K-pop group BoyNextDoor.
- Under Armour ended its partnership with Dwayne “The Rock” Johnson’s Project Rock after roughly a decade.
- Project Rock was founded in 2017 and developed footwear, apparel and accessories through its relationship with Under Armour.
- Under Armour said the partnership reached a “natural conclusion” and will continue to sell Project Rock through October.
- ·The DrumCreative & Production Services
Under Armour's 'Rest Less' Social-First Campaign
Mox London developed Under Armour’s 'Rest Less' creative platform after winning the account in a competitive 2025 pitch. The campaign builds a fictional luxury property, Hotel Armouré, around three contracted footballers — Ollie Watkins, Fermín López and Ferran Torres — and positions high-production films as social-first episodes that later ran on TV and in cinemas. Mox integrated hand-picked creators into the storytelling, used an AI-created teaser, and emphasized native social pacing and formats. The campaign was directed by Mackenzie Sheppard, features actor Nick Mohammed as hotel manager Fergus, and involved in-camera branding and detailed production craft. Under Armour framed 'Rest Less' as an off-season extension of its 'Be the Problem' platform and intends to continue investing in sports-born, socially native creative.
- Mox London won the Under Armour account in a competitive pitch in 2025 with the 'Rest Less' strategy.
- The campaign centers on a fictional luxury Hotel Armouré and stars Under Armour-contracted footballers Ollie Watkins, Fermín López and Ferran Torres.
- The work was conceived as social-first (tease, launch, sustain), included an AI-created teaser, and later ran on television and in cinemas.
Compare their exact ecosystem overlaps.
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