B2B SaaS Provider · vs · Other / Non-Digital Advertising Relevant

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Adyen vs Checkout.com

Structured technology and market comparison · 2026

Direct Feature Comparison

Adyen · vs · Checkout.com
Primary Market / Role
AdyenB2B SaaS Provider
Checkout.comOther / Non-Digital Advertising Relevant
Platform Focus
Adyen

Unified enterprise payments and money movement infrastructure platform.

Checkout.com

Enterprise payment processing, acquiring and money-movement infrastructure provider.

Company Size
Adyen1,001–5,000 employees
Checkout.com1,001–5,000 employees
Headquarters
AdyenNL
Checkout.comGB
Year Founded
Adyen2006
Checkout.com2012

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Comparison Analysis

What is the main difference between Adyen and Checkout.com?

When comparing Adyen and Checkout.com, both platforms operate within the Identity Provider (IdP) & SSO, Advertising Quality (Viewability, Brand Safety, Fraud), and Payment Gateway & Orchestration ecosystem. Adyen is positioned as Unified enterprise payments and money movement infrastructure platform, whereas Checkout.com focuses on Enterprise payment processing, acquiring and money-movement infrastructure provider. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Adyen and Checkout.com?

When evaluating Adyen and Checkout.com, enterprise buyers also consider other platforms in Identity Provider (IdP) & SSO, Advertising Quality (Viewability, Brand Safety, Fraud), and Payment Gateway & Orchestration. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Adyen vs Checkout.com

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Adyen

Recent Signals

  • ·Retail-NewsPayments & Authentication

    Adyen Upgrades Authenticate with AI Payment Optimization

    Adyen has significantly expanded its authentication offering, Authenticate, as part of its Uplift optimization suite. The module now uses machine learning to route each transaction in real-time to the most appropriate authentication technology, replacing static 3DS rules. It integrates 3DS, Google Secure Payment Authentication, Mastercard and Visa Payment Passkeys, and pure data flows. The system dynamically decides whether authentication is needed, which method to use, and which data to send to card issuers, optimizing over 150 data fields for 3DS. It also works with Adyen's fraud management module Protect to recognize trusted buyers and minimize friction. Early customers report conversion gains: Too Good To Go saw an 11% relative increase in payment conversion, and Just Eat Takeaway.com reported a 12% higher conversion rate among qualifying visitors. Authenticate is now available worldwide for 3DS and issuer request optimization; newer methods like Google SPA and passkeys are being rolled out gradually, with live transactions already occurring in the UK and broader international rollout planned by 2027.

    • Adyen upgrades Authenticate with AI-based routing and optimization.
    • The platform integrates 3DS, Google SPA, Mastercard and Visa Payment Passkeys.
    • Too Good To Go reports an 11% relative increase in payment conversion.
  • ·Retail-NewsE-Commerce / Agentic Commerce

    German Consumers Want AI Shopping Control

    A follow-up study by Riverty and Adyen reveals that 49% of German consumers expect AI to handle a large portion of their everyday shopping within the next five years. While 67% understand the concept of AI shopping agents, sentiment is divided, with about a quarter positive and a quarter negative. Control remains key: 21% cite personal control as the main trust factor, 19% fraud protection, 14% data privacy, and 19% would never trust AI for purchases. 48% prefer AI as a shopping co-pilot for product search and recommendations, while only 16% accept fully autonomous purchases. Food and household goods (33%) are the most trusted categories, followed by subscriptions (25%) and ticketing (24%). 51% prefer invoice payment, and willingness to entrust higher budgets has decreased. Human support remains crucial for 56% of consumers.

    • 49% of Germans expect AI to handle a large portion of everyday shopping within five years.
    • 67% understand the principle of AI shopping agents.
    • 21% cite personal control as the most important trust factor for AI shopping.
  • ·Retail-NewsFinancials

    Adyen H1 2026: Net Revenue Rises Nearly 20%

    Adyen reported strong first-half 2026 results: net revenue rose 19% year‑on‑year to €1.303 billion and processed payment volume increased 24% to €803.8 billion. EBITDA was €641.5 million (49% margin) and free‑cashflow conversion reached 86%. After H1 the company completed acquisitions of Talon.One and Orb and introduced new offerings including Adyen Agentic and Intelligent Money Movement to address AI-driven commerce and liquidity management. Adyen added several large international customers (Aritzia, OpenAI, Xiaomi) and GOV.UK Pay in the public sector, expanded the Toast partnership, obtained a UAE retail payments licence, and joined the x402 Foundation. For full-year 2026 Adyen expects 21–23% net revenue growth (constant FX) and plans higher 2026 capex (~7% of net revenue).

    • Adyen reported net revenue of €1.303 billion in H1 2026, a 19% increase year‑on‑year (21% at constant FX).
    • Payment volume processed via Adyen's platform rose 24% to €803.8 billion in H1 2026.
    • EBITDA for H1 2026 was €641.5 million, corresponding to a 49% margin (50% excluding one‑off transaction costs).
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Checkout.com

Recent Signals

  • ·Tech.eu (European Tech & Deals)Financials

    Checkout.com annualised net revenue hits $750M

    Payments provider Checkout.com announced that its annualised net revenue jumped 28% year-on-year to $750 million, attributing growth to increased payment volume and geographical expansion. The company, valued at $12 billion, expects to achieve $150 million in adjusted EBITDA profit for 2026, having turned profitable in 2024. Checkout.com operates across 56 countries with 10 acquiring licences and projected payment volume of $480 billion for full-year 2026. The company also plans to expand its money management offering and accelerate its AI strategy in agentic commerce and payments. Additionally, it disclosed an internal $40 million dividend from subsidiary Checkout Limited to the parent, which it clarifies is a treasury transaction, not shareholder distribution. Chief Revenue Officer Antoine Nougué emphasized that sustained profitability enables investment in AI to help merchants generate revenue. The company employs 1,700 people.

    • Checkout.com reported annualised net revenue of $750 million, up 28% year-on-year.
    • The company expects to achieve $150 million in adjusted EBITDA profit for 2026.
    • Checkout.com is valued at $12 billion and operates in 56 countries with 10 acquiring licences.
  • ·AffiliateBLOG.dePeople & Hiring

    Awin Hires Former Amazon Exec as Chief Product & Technology Officer

    Awin, a global affiliate marketing network, has appointed Varun Aggarwal as its new Chief Product & Technology Officer (CPTO). Previously holding leadership roles at Amazon and Checkout.com, Aggarwal will lead a unified product and technology strategy aimed at accelerating the platform's growth, with a focus on leveraging artificial intelligence. The company plans to launch new features like AI Visibility and Smart Search to help advertisers better understand and measure the impact of their affiliate partnerships across the increasingly complex customer journey. CEO Adam Ross highlighted Aggarwal's experience in scaling global commerce platforms and his expertise in product development, commerce, and AI as key assets. The move signals Awin's commitment to leading technological innovation in the partner marketing space.

    • Awin appointed Varun Aggarwal as Chief Product & Technology Officer (CPTO).
    • Aggarwal previously held leadership positions at Amazon and Checkout.com.
    • Awin plans to introduce new AI-driven features, including AI Visibility and Smart Search.
  • ·Hello PartnerAgentic Commerce / E‑commerce

    Agentic Commerce Users Could Reach 1.3 Billion by 2031

    Juniper Research forecasts that agentic commerce users could grow from under 300 million in 2026 to about 1.3 billion by 2031, a near 350% rise. The report also projects agentic commerce transaction value will increase from roughly $8 billion in 2026 to $3.5 trillion by 2031. Juniper attributes the growth to retailer support, expanding agentic payment infrastructure and rising consumer comfort with AI, while noting current user familiarity and trust remain low. Separate research from Checkout.com found 24% of consumers say they will never delegate purchases to AI and 27% trust no organisation to operate an AI shopping agent. The article highlights payments as a structural concern — cards lead today but tokenisation and local-payment support will be important — and notes recent industry moves including OpenAI’s pullback from in‑app purchasing and Google’s new Universal Commerce Protocol (UCP) features.

    • Juniper Research projects agentic commerce users could reach 1.3 billion globally by 2031, up from less than 300 million in 2026.
    • Juniper Research forecasts agentic commerce transaction value will grow to $3.5 trillion by 2031, from about $8 billion in 2026.
    • Checkout.com research (June) found 24% of consumers say they will never delegate purchases to AI, and 27% said they trust 'no organisation' to operate an AI shopping agent.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Adyen and Checkout.com share across the market ecosystem.