Amazon Ads vs OTTO Advertising

Pinterest Opens Inventory to Programmatic Buyers via Magnite

Pinterest has launched the general availability of Programmatic Deals for display and video inventory across North America, South America, and Asia-Pacific, enabling advertisers to transact via private marketplaces and preferred deals through Amazon Ads, Google Display & Video 360, and Yahoo DSP. This marks a shift from requiring custom-built campaigns, opening demand to a wider programmatic buyer base. Magnite serves as the primary supply-side platform, with Google Ad Manager supporting supply in Latin America and Asia-Pacific. The company reports 640 million monthly active users and over 80 billion monthly searches. A campaign for Moroccanoil achieved 15% incremental reach with only 1% audience overlap and a 63% increase in new customers. Pinterest also guided Q3 revenue growth of 13-15%, down from 18% in Q2, and is testing programmatic guaranteed deals.

• Pinterest announced general availability of Programmatic Deals in North America, South America, and Asia-Pacific.
• Advertisers can transact via Amazon Ads, Google Display & Video 360, and Yahoo DSP through private marketplaces and preferred deals.
• Magnite is the primary supply-side partner, with Google Ad Manager supporting supply in Latin America and Asia-Pacific.

Amazon Ads Germany Head: CTV and E-Commerce Merge

In an interview with MEEDIA, Nils Gräf, Managing Director of Amazon Ads Germany, discusses the integration of streaming TV and e-commerce. He highlights the launch of the Amazon Ads Agent, a unified AI-powered ad interface combining the DSP and Ads Console, enabling advertisers to book inventory across Amazon, Prime Video, Twitch, Fire TV, as well as external partners like Netflix, Disney+, and Spotify. Gräf emphasizes the importance of live sports, announcing UEFA Champions League rights until 2031 and the inclusion of Prime Video live sports in AGF measurement since June 2026. He also details the growing adoption of AI tools, with 70% of German SMEs saying AI makes streaming TV advertising feasible, and the success of Interactive Pause Ads and Fire TV Premium Takeovers in increasing engagement and reach.

• Amazon Ads launched the Amazon Ads Agent, unifying its DSP and Ads Console into an AI-powered interface.
• Amazon holds UEFA Champions League streaming rights in Germany until 2031.
• Prime Video live sports (Wimbledon, UEFA Champions League, NBA) have been included in AGF measurement since June 2026.

Attention Data Challenges 'Reach of One' Media Planning Rule

Mark Ritson examines a new study by Lumen and Amazon Ads that analyzed 270 campaigns with brand lift studies and nearly 200,000 survey respondents. The study found that frequency explained almost none of the movement in brand metrics, while cumulative attention (total seconds viewed) explained eight times as much. Campaigns with identical reach could deliver wildly different attention levels: one delivered nine seconds of attention per person, another 71. A Prime Video ad on TV was viewed 92% of the time for nearly 18 seconds, while the same ad on the open internet was viewed only 42% of the time for about 3.5 seconds. The study suggests setting attention targets (about 20 seconds for awareness, 50 for purchase intent) and scheduling TV spots before digital ads for greater lift. The findings challenge the industry's default 'reach of one' planning and highlight the importance of media context.

• Lumen and Amazon Ads analyzed 270 campaigns from six countries with brand lift studies and nearly 200,000 respondents.
• Frequency explained almost none of the movement in brand metrics; cumulative attention explained eight times as much.
• A Prime Video ad on TV was viewed 92% of the time for nearly 18 seconds, versus 42% for about 3.5 seconds on the open internet.

OTTO Advertising und Pacvue: SPA-Kampagnenmanagement über zentrale Plattform

OTTO Advertising und Pacvue kooperieren bei der Integration von Sponsored Product Ads. Die Pressemitteilung vom 22. September 2026 kündigt ein zentrales Kampagnenmanagement über die Pacvue-Plattform an.

Sabine Jünger Named Managing Director Europe at Front Row

Effective January 1, 2027, Sabine Jünger will become Managing Director Europe of the Front Row Group, joining the existing leadership team of Daniel Andrlik, Benjamin Weyrich and Niall Donohoe. Founders Jan Bechler, Tim Nedden and Björn Sjut will step down from the management team in spring 2027 but will remain with the company as Founding Partners and shareholders, focusing on strategic development, M&A and AI implementation. Front Row (founded in 2014 as Finc3) operates ecommerce management, a global software product business (Catapult), B2B digital marketing and D2C store development, and reported strong double-digit growth with over 600 employees worldwide. Jünger previously led OTTO's retail media business and was Head of Agency for Amazon (2015–2020).

• Sabine Jünger will become Managing Director Europe of the Front Row Group effective 2027-01-01.
• Founders Jan Bechler, Tim Nedden, and Björn Sjut will leave the management team in spring 2027 but remain as Founding Partners and shareholders.
• Front Row was founded in 2014 as Finc3 and rebranded to Front Row in 2023 after joining forces with Fortress Brand in 2022.

Sabine Jünger joins Front Row as Europe Head

Sabine Jünger, currently Vice President at Otto Advertising, will become Managing Director Europe of e‑commerce agency group Front Row, effective 1 January 2027. Jünger has served at Otto since 2021 and previously was Head of Agency at Amazon (2015–2020). At Front Row she will join a four‑person European management team alongside Daniel Andrlik (e‑commerce), Chief Product Officer Benjamin Weyrich and Niall Donohoe (B2B marketing). The company—formed in 2022 from the merger of Hamburg’s Finc3 and US marketplace accelerator Fortress Brand—employs more than 600 people worldwide and counts clients such as Unilever, Bosch, Tesa, Sennheiser and Wella. Founders Jan Bechler, Tim Nedden and Björn Sjut will step back from the management team in spring 2027 but remain founding partners and shareholders. Reported by Horizont on 20 August 2026.

• Sabine Jünger will become Managing Director Europe of Front Row, effective 1 January 2027.
• Jünger has served as Vice President at Otto Advertising since 2021 and was Head of Agency at Amazon (2015–2020).
• She will join a four‑person European management team with Daniel Andrlik (e‑commerce), Benjamin Weyrich (Chief Product Officer) and Niall Donohoe (B2B marketing).