Adthena vs Ahrefs

Adthena shortlisted at the Search ‘n Stuff Awards 2026

Adthena has been shortlisted at the Search ‘n Stuff Awards 2026, and its AI Overview Dashboard won at the Global Search Awards 2026.

OpenAI launches product carousels in ChatGPT ads

OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.

• OpenAI launched a product-carousel ad format in ChatGPT that appears at the bottom of conversations and expands from single-product ads.
• Carousels and single-product ads are generated from retailers' product feeds; carousels currently show items from one retailer but the system can support multiple retailers side-by-side.
• OpenAI's ad platform decides whether to serve a single-product ad or a carousel rather than advertisers selecting the format.

AI Chatbot Search Visibility: GEO and Website Check Insights

This analysis explores how AI chatbots like ChatGPT, Gemini, and Perplexity source information, revealing that only 12% of cited URLs overlap with Google's top 10 results. The article breaks down the process into four stages: query expansion into multiple sub-searches, indexing by different search engines (Google, Bing, Brave), technical accessibility for AI crawlers, and final citation criteria. Key insights highlight the importance of covering sub-questions, using appropriate page types (lists, guides), maintaining freshness, and being present on external platforms. Practical advice includes using Bing Webmaster Tools' AI Performance report and tracking ChatGPT referral traffic via UTM parameters.

• According to an Ahrefs analysis of 15,000 search queries, only 12% of URLs cited by AI assistants appear in Google's top 10 for the same question.
• Around 80% of pages cited by AI assistants do not rank for the original query, but are found through sub-searches.
• ChatGPT, Gemini, and Copilot rely on different search indexes: Google, Bing, and Bing respectively, while Claude uses Brave and Perplexity has its own index.

Google AI Overviews for Brands Include Third-Party Sources

Google's AI Overviews are increasingly prominent in brand-related searches, with 73.3% of branded US desktop queries triggering them in September, up from 61.3% in July. These overviews often cite third-party sources like Wikipedia, YouTube, and LinkedIn, posing risks of misinformation or negative portrayals, as Google may be liable for false statements (per a German court ruling). Concurrently, Generative Engine Optimization (GEO) has emerged as a new discipline to enhance brand visibility in AI-generated answers from chatbots like ChatGPT and Google's AI Overviews. GEO requires technical checks for AI crawler access, prompt-based strategies, high-quality content creation, and building third-party presence. It is becoming a CMO-level concern, integrating SEO, PR, and social media, with challenges including attribution difficulties and the declining effectiveness of listicles.

• Google's AI Overviews appear for 73.3% of US branded desktop searches in September, up from 61.3% in July.
• AI Overviews for brands often cite third-party sources like Wikipedia, YouTube, and LinkedIn, and Google may be liable for false statements (German court ruling).
• GEO (Generative Engine Optimization) is a new discipline optimizing brand visibility in AI-generated answers, distinct from traditional SEO.

714 Suppression Campaigns: Negative Results Trends Analyzed

Erase.com analyzed 714 online reputation suppression campaigns (Aug 2024 - May 2026) to identify what impacts success in pushing down negative search results. Key findings reveal that the starting position of the worst negative result is the strongest predictor of clearing Page 1; campaigns starting at position 4 or lower were 3.5x more likely to succeed. The number of negatives also mattered. Publishing volume was not a differentiator; instead, the placement of new assets within the top 10 was key. Most successful campaigns cleared Page 1 within 3-4 months. Court records were easiest to suppress, while Reddit threads and review sites were hardest. The rise of AI Overviews, which often cite URLs beyond Page 1, suggests that pushing negatives only to Page 2 may be insufficient.

• Erase.com analyzed 714 suppression campaigns from August 2024 to May 2026.
• Campaigns with the worst negative starting at position 4 or lower cleared Page 1 3.5x more often than those starting at position 1.
• The typical suppression campaign published 29 positive assets, but successful campaigns had a median of 6 new assets in the top 10 vs. 4 for unsuccessful ones.