ADAU

B2C Consumer App / Platform · vs · B2B SaaS Provider

ADT vs Aura

Structured technology and market comparison · 2026

Direct Feature Comparison

ADT · vs · Aura
Market Cluster / Sector
ADTB2C Consumer App / Platform
AuraB2B SaaS Provider
Platform Focus
ADT

Monitored home security and smart safety services provider.

Aura

Consumer subscription platform for identity, privacy and family digital safety.

Company Size
ADT>5,000 employees
Aura501–1,000 employees
Headquarters
ADTUS
AuraUS
Year Founded
ADT1874
Aura2017

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Comparison Analysis

What is the main difference between ADT and Aura?

When comparing ADT and Aura, both platforms operate within the In-App ecosystem. ADT is positioned as Monitored home security and smart safety services provider, whereas Aura focuses on Consumer subscription platform for identity, privacy and family digital safety. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to ADT and Aura?

When evaluating ADT and Aura, enterprise buyers also consider other platforms in In-App. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of ADT and Aura compare?

ADT is headquartered in US (founded in 1874) with >5,000 employees. Aura is based in US (founded in 2017) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: ADT vs Aura

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

AD

ADT

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for ADT (2026-07-30)

    For the second quarter of 2026, ADT reported total revenue of $1.312 billion, up 2.0% year-over-year from $1.287 billion, driven by stronger security installation, product, and other revenue ($230 million vs. $197 million) following its transition to an outright equipment sales model under the ADT+ platform. Recurring monthly revenue (RMR) stood at $360 million, down slightly from $363 million due to the prior divestiture of the multifamily business, while gross customer revenue attrition rose moderately to 13.1%. Net income for the quarter reached $153.9 million, compared to $165.2 million in Q2 2025, reflecting higher SG&A and credit loss provisions. During the period, Apollo Global Management fully exited its equity position in ADT via a secondary offering, alongside ADT repurchasing 29 million shares from Apollo for $211 million under its $1.5 billion share repurchase authorization.

    • Q2 2026 total revenue rose 2.0% YoY to $1.312 billion, while net income totaled $153.85 million ($0.19 diluted EPS).
    • Apollo Global Management fully divested its remaining ~102 million share position in May 2026, ending its sponsor relationship, with ADT repurchasing 29 million shares for $211 million.
    • ADT closed the acquisition of Origin AI for $164 million in cash to integrate proprietary RF ambient sensing and presence detection technologies.
  • ·SEC APIfinancials

    8-K Financial Filing Analysis for ADT (2026-08-31)

    On August 28, 2026, ADT Inc. subsidiaries Prime Security Services Borrower, LLC and The ADT Security Corporation executed Incremental Assumption and Amendment Agreement No. 2 under their existing Term Loan Credit Agreement. Pursuant to this amendment, the borrowers incurred $100.0 million in aggregate principal amount of incremental first lien senior secured term A loans. The transaction elevates the total outstanding principal under the senior secured term A loan facility to $520,312,500. ADT plans to allocate the net proceeds toward general corporate purposes, augmenting near-term liquidity under borrowing terms consistent with its preexisting debt instruments.

    • ADT subsidiaries entered into Amendment No. 2 to their Term Loan Credit Agreement, securing $100.0 million in incremental first lien senior secured term A loans.
    • The transaction increased the total outstanding aggregate principal of first lien senior secured term A loans to $520,312,500.
    • Proceeds will support general corporate purposes, with interest rates and covenants remaining consistent with existing term A loan terms.
AU

Aura

Recent Signals

  • ·Aura

    Aura Launches Trusted Family Access to Help Families Protect Aging Loved Ones from Online Crime — Without Compromising Independence

    Aura has launched Trusted Family Access, a new feature to help families protect aging loved ones from online crime while maintaining their independence. The announcement was made on September 17, 2026.

  • ·Investor Relationsfinancials

    Investor Presentation Released: Aura

    AI parsed presentation narrative: Aura is driving strong revenue growth and significantly narrowing its net losses through a scalable AI-powered identity security platform. The company is successfully expanding its subscriber base while executing a transformative global strategy, exemplified by the strategic acquisition of Qoria Limited to become a diversified leader in online safety. Key tailwinds mentioned: Subscriber Momentum, Strategic Consolidation.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ADT and Aura share across the market ecosystem.