Adoppler vs Perion

Affle Acquires Perion For $420 Million, Because ‘Synergies’

A new press mention on the newsroom page reports that Affle has acquired Perion for $420 million, citing synergies.

Affle to Acquire Perion for $420M

India-based Affle, a performance marketing firm, is acquiring Perion, an adtech company focused on CTV, DOOH, and retail media, for $420 million in an all-cash deal, implying a 34.5% premium over Perion's Oct. 30 closing price. Excluding Perion's $228 million in cash and investments, the effective purchase price is about $192 million, roughly 3.7x Perion's projected adjusted EBITDA of $51-53 million for this year. The acquisition, expected to close next year, will make Perion a wholly owned subsidiary of Affle's Israeli unit, Affle 3iL Ltd, and delist from Nasdaq and Tel Aviv exchanges. Perion's CEO Tal Jacobson will remain. The combined entity will offer a full-funnel approach, merging Affle's lower-funnel mobile performance with Perion's upper-funnel brand capabilities, enabling outcomes like 'CTV-to-cart'. The deal, advised by LUMA Partners, is backed by debt from Citibank and requires shareholder and U.S. antitrust approval.

• Affle acquires Perion for $420 million in cash, a 34.5% premium.
• Effective purchase price is ~$192 million after subtracting Perion's $228 million cash.
• Deal expected to close next year, pending shareholder and U.S. antitrust approval.

6-K Financial Filing Analysis for Perion (2026-11-02)

Perion Network Ltd. entered into a definitive Agreement and Plan of Merger on November 1, 2026, pursuant to which it will be acquired by Affle 3IL Ltd. and become a wholly owned private subsidiary. Under the terms of the transaction, Perion shareholders will receive $11.70 per ordinary share in cash, resulting in the eventual delisting of the company's shares from both Nasdaq and the Tel Aviv Stock Exchange. The merger agreement includes a 40-day 'go-shop' provision allowing Perion to solicit alternative proposals, backed by equity and debt commitment letters with no financing contingency. The board of directors of Perion unanimously approved the transaction and recommended shareholder approval. If terminated for a superior proposal during the go-shop window, Perion is subject to a $10.5 million termination fee, which increases to $14.7 million thereafter. The acquisition is anticipated to close in early 2027, subject to customary closing conditions, including Perion shareholder approval, Hart-Scott-Rodino regulatory clearance, and statutory Israeli waiting periods.

• Perion shareholders will receive $11.70 per ordinary share in an all-cash merger, followed by delisting from Nasdaq and the Tel Aviv Stock Exchange.
• The agreement includes a 40-day go-shop period, with a termination fee of $10.5 million if an agreement is reached during the go-shop period, rising to $14.7 million thereafter.
• Parent's obligations are fully backed by debt and equity commitments without any financing condition; the transaction is expected to close in early 2027.