Adobe vs Skai

Google AI Overviews for Brands Include Third-Party Sources

Google's AI Overviews increasingly appear for brand-related search queries, providing visibility but also risks. A recent Ahrefs analysis shows that in September, 73.3% of branded searches in the US triggered AI Overviews on desktop, up from 61.3% in July. These overviews often cite third-party sources like Wikipedia, YouTube, and LinkedIn, not just the brand's own content. This can lead to misinformation or negative portrayals, and Google may be liable for false statements, as a German court ruling indicated. Brands and SEOs must manage their reputation across third-party sources, as clicks from AI Overviews can benefit not only the brand but also publishers and creators.

• Google's AI Overviews appear for 73.3% of branded searches on US desktop in September, up from 61.3% in July.
• AI Overviews for brands often cite third-party sources like Wikipedia, YouTube, and LinkedIn.
• Google introduced a brand filter in Search Console to help SEOs analyze brand-related queries.

AI Traffic Doubles, Boosting Holiday Retail Engagement

Adobe's annual holiday shopping forecast predicts AI-driven traffic to US retail sites will more than double (up 130% YoY) this holiday season. A complementary survey of 5,000 US consumers found that AI-referred shoppers add items to carts at a 32% higher rate, and 43% generate more revenue per visit than non-AI traffic, reversing a previous trend. Over 75% of AI-assistant users feel more confident in purchases, and over two-thirds are less likely to return items. Experts advise brands to design for both human and AI-agent customers, as AI tools increasingly serve as discovery and referral channels.

• Adobe predicts AI traffic to US retail sites will increase 130% year-over-year during the holiday season.
• AI-referred consumers add items to carts at a 32% higher rate than non-AI traffic.
• 43% of AI-referred visits generate more revenue per visit compared to non-AI traffic.

Introducing interactive editing controls for the Adobe plugin in ChatGPT

Adobe announces new interactive editing controls for its plugin in ChatGPT, following its expansion to Gemini and Claude.

Skai Launches Agent Connect, Opening Its Omnichannel Marketing Infrastructure to External AI Agents

Skai announced the launch of Agent Connect, a new product that opens its omnichannel marketing infrastructure to external AI agents via MCP. The newsroom also highlights new press releases on Q2 2026 ad spend trends and the company being named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.