Demand-Side Programmatic Media Buying
AdMaxim vs Infillion
Structured technology and market comparison · 2026
Direct Feature Comparison
AdMaxim · vs · Infillion| Attribute | ADAdMaxim | INInfillion |
|---|---|---|
| Market Cluster / Sector | Demand-Side Programmatic Media Buying | Demand-Side Programmatic Media Buying |
| Business Model / Role | AdTech Vendor | AdTech Vendor · Data Provider / Broker |
| Platform Focus | Programmatic advertising platform for buying, targeting, measuring and creating ads. | Composable adtech platform for omnichannel media, data and creative. |
| Company Size | 50–200 employees | 501–1,000 employees |
| Headquarters | United Kingdom | United States |
| Year Founded | 2006 | 2007 |
| Dossier & Alternatives |
Analyze all overlapping signals and tech stacks for AdMaxim and Infillion
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Comparison Analysis
What is the main difference between AdMaxim and Infillion?
When comparing AdMaxim and Infillion, both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. AdMaxim is positioned as Programmatic advertising platform for buying, targeting, measuring and creating ads, whereas Infillion focuses on Composable adtech platform for omnichannel media, data and creative. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AdMaxim and Infillion?
When evaluating AdMaxim and Infillion, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AdMaxim and Infillion compare?
AdMaxim is headquartered in United Kingdom (founded in 2006) with 50–200 employees. Infillion is based in United States (founded in 2007) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AdMaxim vs Infillion
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AdMaxim
Recent Signals
No recent market signals documented for AdMaxim in the current tracking window.
Infillion
Recent Signals
- ·InfillionProduct & Platform Launch
The Election Is Over. Influence Season Is Just Beginning.
Infillion announced the availability of Atlas Influence Targeting audiences, designed for public affairs marketers to reach policymakers, staffers, and influencers in the post-election period. The solution includes Atlas Basic, which targets individual policymakers and their first- and second-degree connections, and Power Players, which reaches state-level political operators. Committee audiences will be available starting in January 2027 once assignments are announced. The offering leverages Infillion's platform, including the Infillion Brain for optimization, to help buyers influence legislation and policy debates.
- Infillion launches Atlas Influence Targeting for public affairs advertising.
- Atlas Basic targets individual policymakers and their first- and second-degree connections.
- Power Players audiences reach hundreds of thousands of verified state-level political operators.
- ·techcrunchM&A
Foursquare co-founder says equity holders saw no returns from acquisition
Foursquare co-founder Dennis Crowley said investors saw no returns from the company's acquisition by Infillion last month. Crowley expressed disappointment, noting that despite over $100 million in annual revenue after pivoting to enterprise services, neither preferred nor common stockholders received any value. He attributed the outcome to management transitions, including the hiring of a banker as CEO in 2021. Foursquare had raised over $411 million in funding, according to PitchBook, and shut down its consumer app in 2024.
- Foursquare was acquired by Infillion last month (September 2026) at an undisclosed value.
- Co-founder Dennis Crowley said equity holders saw no returns from the acquisition.
- Foursquare raised over $411 million in funding, according to PitchBook.
- ·InfillionProduct & Platform Launch
Just Browsing, Thanks!
Infillion highlighted the capabilities of its Infinite Video solution, contrasting deterministic real-world intelligence with probabilistic behavioral targeting in digital video and CTV. Infinite Video integrates Infillion Catalina purchase data, Foursquare and Gimbal location intelligence, and zero-party streaming surveys to target audiences and provide closed-loop attribution. With digital video commanding 60% of total U.S. TV and video ad spend at $81.9 billion, the platform connects media delivery directly to store visits and incremental sales lift.
- Digital video accounts for 60% of total U.S. TV and video ad spend, representing $81.9 billion in 2026.
- Infillion Catalina provides purchase data covering 420 million shopper IDs and over 10 billion transactions via direct retail POS integrations.
- The integration of acquired Foursquare assets adds 16 billion human-verified check-ins and intelligence on over 100 million points of interest worldwide, complementing Gimbal location data.
Compare their exact ecosystem overlaps.
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