Adlook vs Playdigo

Five Experts Discuss Signal Value in Video Planning

This article is an expert roundtable held ahead of the ADZINE CONNECT VIDEO 2026 conference. Five industry professionals from agencies and adtech companies discuss the optimal use of signals in video advertising planning. They debate the value of various data sources such as audience data, context, attention, purchase intent, and platform data, questioning whether more signals automatically lead to better decisions. Key themes include the importance of signals that drive concrete planning decisions, the risk of signal noise, the need for testing to validate signal contribution, and the challenges of measuring success in CTV. The experts also address the economic costs of signals, the issue of platform-specific data lock-in, and the need for a common language across platforms.

• ADZINE CONNECT VIDEO 2026 takes place on November 12, 2026 in Hamburg.
• Five experts from agencies and adtech companies share their views on video advertising signals.
• Alexander Kraft (Jung von Matt Impact) argues a signal must influence planning decisions.

CTV Has a Disclosure Problem, Not Measurement

Mateusz Jędrocha, Chief Product Officer at Adlook, argues that Connected TV’s accountability gap is primarily a disclosure problem driven by commercial choices from publishers rather than a technical limitation. While upstream signals such as genre, programme title, episode metadata and viewing context exist, many publishers withhold or generalise those signals to protect portfolio yields and prevent cherry-picking of premium inventory. The piece cites Gracenote research showing limited availability of sports metadata, and references studies from IAS and PA Consulting/Newsworks showing stronger brand outcomes in contextually relevant premium environments. Jędrocha recommends buyers demand programme-level reporting, default viewing-context logs (device, app, time, co-viewing) and integrated attention measurement to enable advertisers to defend and optimise CTV spend.

• Author Mateusz Jędrocha is Chief Product Officer at Adlook and wrote the article published on 2026-08-05.
• US CTV ad revenue reached around $26.6 billion in 2025, according to the article.
• Gracenote’s contextual analysis found 14.3% of sports-adjacent CTV inventory carried league information and 17.9% carried team information.

Top DSPs for 2027 and Why Playdigo Is Becoming a Key Player

Heading into 2027, mobile and CTV advertisers are narrowing their tech stacks to favor DSPs that prioritize clean, verified traffic and scalable ROI over sheer impression volume. Playdigo is emerging as a leading platform in this new paradigm by combining automated post-conversion optimization with strict fraud prevention to deliver predictable, high-ROAS growth.

The Playdigo Standard for Scaling User Acquisition: How to Build a High-Growth Multi-Channel Stack in 2026

To scale beyond search and social limits, the Playdigo framework uses AI predictive bidding, oRTB, and multi-channel DSPs (CTV, mobile) to target low-latency, fraud-free inventory and drive growth based on pLTV rather than basic CPI.

Playdigo Integrates HUMAN for Ad-Fraud Protection

Playdigo, a performance and programmatic advertising platform for mobile, CTV and cross-channel marketing, announced a partnership and technical integration with HUMAN Security to deploy HUMAN’s Ad Fraud Defense across Playdigo’s unified marketplace. The integration applies real-time pre-bid protections and post-bid validation to detect and prevent invalid and non-human traffic, creating a feedback loop to improve detection over time. Playdigo and HUMAN say the measures will strengthen campaign integrity, reduce wasted ad spend, and give demand partners greater confidence in verified, low-IVT inventory. The article includes statements from Playdigo CEO Daniel Ehevich and Lauren Irvin, VP Partner Development at HUMAN, emphasizing trust and transparency in programmatic campaigns.

• Playdigo announced a partnership and integration with HUMAN Security to deploy HUMAN’s Ad Fraud Defense across its platform.
• The integration uses HUMAN’s real-time pre-bid protections and post-bid validation to detect and prevent invalid and non-human traffic.
• Playdigo is described as a performance and programmatic advertising platform built for mobile, CTV and cross-channel marketing.