Aditude vs Assertive Yield

Aditude Blog: New Posts on Ad Blindness, Google Ad Manager Impressions, PPID, and CPM vs. eCPM

Aditude published four new blog posts on Oct 15, 2026: 'Ad Blindness (Banner Blindness): Why Readers Ignore Ads and How to Fix It', 'Google Ad Manager Is Changing How It Counts Impressions — Here's What Publishers Need to Know', 'PPID Explained: Publisher-Provided IDs After Cookies', and 'CPM vs. eCPM: What Publishers Should Actually Track'.

Ad industry tallies early losses from Apple Safari tracking block

Apple's latest Safari update has blocked tracking technologies used by major ad tech vendors, causing early revenue losses for publishers. Aditude reported a 10.5% drop in eCPMs among updated users, with Safari accounting for 11.7% of ad impressions and 11.4% of ad revenue for its clients. The impact is currently limited as only 8% of users have updated, but fears grow ahead of Q4. Some publishers with subscription models are less affected, while others worry about dependencies on blocked vendors. Apple's lack of communication and perceived favoritism towards its own ad network have drawn criticism. Index Exchange remains unaffected but calls the move an overreach. The Trade Desk's ad server was blocked but temporarily restored in a test version after a bug report.

• Apple's Safari update blocked tracking technologies used by major ad tech companies.
• Aditude reported eCPMs fell 10.5% among users with the update, impacting publishers' revenue.
• Safari accounts for 11.7% of ad impressions and 11.4% of ad revenue for Aditude's clients.

Aditude Publishes New Blog Posts on Prebid Server Evaluation, Revenue Intelligence, and Publisher Infrastructure

Aditude added four new blog posts on September 25, 2026: 'How to Evaluate a Prebid Server Provider: The Questions Most Publishers Don't Ask', 'What Is Revenue Intelligence? Why Publishers Confuse It With Reporting?', 'Prebid Server Architecture for Enterprise Publishers: What Actually Works at Scale', and 'What Is Publisher Infrastructure? A Definition for Ad Tech Teams'.

Assertive Yield Hires Shez Iqbal and Jack Watt

Assertive Yield, a provider of publisher monetization technology, announced the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA. Iqbal brings over 20 years of experience in digital media and ad tech, having held senior roles at Criteo, Sabio, Sublime, LiveIntent, and Outbrain. Watt brings 13 years of ad tech experience, including a long tenure at MinuteMedia, with expertise in ad serving infrastructure and data strategy. These hires aim to strengthen Assertive Yield's technical and commercial capabilities across the app ecosystem and European markets, supporting its global growth strategy.

• Assertive Yield hired Shez Iqbal as Senior Director, Global App Monetisation, and Jack Watt as Lead Sales Engineer, EMEA.
• Iqbal has over 20 years of experience in digital media and ad tech, previously at Criteo, Sabio, Sublime, LiveIntent, and Outbrain.
• Watt brings 13 years of ad tech experience, including a tenure at MinuteMedia.

Assertive Yield Appoints Kerstin Laute as GSA Partnerships Director

Assertive Yield, an ad tech company, has appointed Kerstin Laute as Director of Publisher & Partnership Development for the GSA (Germany, Switzerland, Austria) region. The announcement was made on September 8, 2026. Laute will be responsible for developing and managing partnerships with publishers in the region. This is a strategic hire to strengthen Assertive Yield's presence and growth in the German-speaking markets.

• Assertive Yield appointed Kerstin Laute as Director of Publisher & Partnership Development GSA.
• The appointment was announced on September 8, 2026.
• Laute will focus on publisher and partnership development in Germany, Switzerland, and Austria.

Assertive Yield Signs Multi-Year Deal with Trusted Media Brands

Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB) to modernize TMB’s programmatic ad stack and accelerate monetization across its six-site portfolio, which includes Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. The engagement used a partnership-first onboarding with a full infrastructure review and a Proof of Concept (PoC) to validate performance and integration while minimizing engineering impact. Assertive Yield rolled out its suite — including Yield Manager, Yield Intelligence, Prebid Server, and Traffic Shaping — across TMB’s properties. TMB reported faster development cycles, consolidated operations, and continuous machine-learning optimizations as key benefits. Quotes appear from Nils Lind (CEO, Assertive Yield) and Stephen Irenski (VP, Ad Operations and Programmatic Strategy & Revenue, TMB).

• Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB).
• TMB owns properties including Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective; the Assertive Yield stack was rolled out across a six-site portfolio.
• The engagement included a full infrastructure review and an in-depth Proof of Concept to validate performance and minimize engineering impact.