Ad Alliance vs Sky Media

Frank Vogel on Next Level of Targeting at Ad Alliance

The article is an interview with Frank Vogel, CEO of Ad Alliance, about the company's future targeting strategies. Ad Alliance plans to use AI to enable emotional targeting, serving ads based on viewers' emotional states. Additionally, a convergent ad server is being developed to jointly deliver linear TV and Connected TV ads in real time. Following the acquisition of Sky Deutschland, Ad Alliance aims to leverage increased reach and technology to compete with global platforms like Google and Meta. The German TV advertising market is under pressure, and Ad Alliance's revenues have declined recently, so data, technology, and integration are key focuses.

• Ad Alliance plans to enable emotional targeting using AI.
• Ad Alliance is developing a convergent ad server for linear TV and Connected TV in real time.
• Ad Alliance acquired Sky Deutschland, increasing its reach.

RTL Deutschland and YouTube Deepen Partnership

At MIPCOM, RTL Deutschland CEO Stephan Schmitter and YouTube Europe chief Pedro Pina announced a deepened collaboration, positioning YouTube as a complementary distribution channel for RTL's premium content. The partnership focuses on reaching younger audiences, with RTL already achieving 30 million views on YouTube for older episodes of "Alarm für Cobra 11." RTL retains control over content selection, monetization, and ad sales through its Ad Alliance, offering advertisers cross-platform inventory spanning linear TV, RTL+, Sky, and YouTube. Additional YouTube revenues are in the double-digit millions, and both companies aim for growth until 2030. They are exploring tactics like showing exclusive football snippets on YouTube to drive viewers to RTL+ or Sky. The relationship marks a shift from rivalry to mutual benefit, with YouTube sharing over half of ad revenues with partners.

• RTL Deutschland and YouTube announced deepened cooperation at MIPCOM.
• RTL achieved 30 million views on YouTube with older episodes of "Alarm für Cobra 11" in one year.
• RTL Deutschland's Ad Alliance will manage advertising sales across linear TV, RTL+, Sky, and YouTube.

TV Must Deliver Short-Term Sales: Ad Alliance CEO

In an interview filmed at DMEXCO 2026, Frank Vogel, CEO of Ad Alliance, defends TV advertising's ability to deliver short-term sales outcomes. He argues that marketers would not book TV if it couldn't drive immediate results, and discusses TV's advantages over tech platforms. Vogel also comments on what Sky Deutschland's inventory will contribute to Ad Alliance, indicating a strategic expansion of the company's offering. The interview highlights the ongoing industry debate about measuring short-term versus long-term TV effectiveness, positioning TV as a balanced medium that can deliver both.

• Frank Vogel is CEO of Ad Alliance.
• VideoWeek interviewed Vogel at DMEXCO 2026 in Cologne.
• Vogel stated that TV must deliver short-term sales to be booked by marketers.

Guenther Steiner swaps the pit wall for the food stall in new Amex and Sky Sports F1 campaign powered by Sky Media

Sky Media announces a new campaign featuring Guenther Steiner in an Amex and Sky Sports F1 partnership, highlighting small businesses that power race weekends.