Access Intelligence vs SMPTE

Workweek Launches Newsletter Platform and Ad Network

Workweek, a vetted social networking platform for industry professionals, launched a built-in newsletter platform powered by its proprietary ad network. The platform hosts five vertical communities (healthcare, HR, financial services, marketing and ecommerce) and restricts membership by role and seniority. Workweek said its ad network has a CPM of roughly $50, uses AI to generate persona-specific ad copy, and allows creators to set advertiser blocklists. The company claims it can identify about 81% of newsletter subscribers by name and employer and provides advertisers with publication IDs and audience targeting data (but not exact newsletter identities). Workweek also open-sourced an AI model to filter bot clicks and offers multi-touch attribution reporting that ties employee-level ad exposure to purchase events.

• Workweek launched a newsletter platform powered by its proprietary ad network.
• Workweek operates five vertical professional networks: healthcare, HR, financial services, marketing and ecommerce.
• The ad network’s CPM is roughly $50, according to CEO Adam Ryan.

Nielsen Updates Measurement to Reduce Bias

Nielsen is rolling out upgrades to its Big Data + Panel video measurement currency, slated to go live by the end of August 2026, aimed at reducing measurement bias by better representing Spanish‑language households, improving co‑viewing measurement, and integrating survey inputs more tightly with its legacy panels. The company will add data from the American Community Survey and the National Hispanic Enumeration Survey to better identify Spanish‑speaking households, expand use of wearable devices to measure co‑viewing, and accelerate incorporation of ARF’s DASH TV Universe Study data — including adding DASH into its Gauge report. Brian Fuhrer, Nielsen’s SVP of product strategy and thought leadership, framed the changes as efforts to remove bias and get closer to real viewing behavior.

• Nielsen is rolling out upgrades to its Big Data + Panel video measurement currency that will go live by the end of August 2026.
• Nielsen will incorporate data from the American Community Survey and the National Hispanic Enumeration Survey to better identify Spanish‑language TV audiences.
• Nielsen plans to expand use of wrist‑worn wearable devices to improve measurement of co‑viewing.

Agentic AI vs Supply-Path Optimization in Media Buying

Andrea Kwiatek, director of strategic partnerships at independent agency Goodway Group, told AdExchanger that while the industry is excited about agentic AI, supply-path optimization (SPO) remains a practical priority. Goodway Group is testing agentic media-buying agents by feeding them campaign briefs to compare buyer and seller agent recommendations and to verify whether agents can be constrained to approved buying paths. Kwiatek stressed the need for transparency, rigorous partner validation, and third-party verification to ensure AI-driven buying does not become another opaque black box. The interview highlights agency responsibilities to vet partners and protect client outcomes while experimenting with new agentic infrastructure.

• Andrea Kwiatek is Director, Strategic Partnerships at Goodway Group and was interviewed by AdExchanger.
• Goodway Group is actively testing agentic media buying by feeding buyer agents client campaign briefs and assessing seller agent recommendations.
• Goodway Group says it uses a rigorous validation process and third-party verification platforms to ensure partners meet transparency, pricing and customization standards.

SMPTE Announces 2026 Honorees Honorees to Be Recognized at Annual Awards Gala

SMPTE has announced its 2026 honorees, who will be recognized at the Annual Awards Gala.

SMPTE Showcases AI, Open Media Workflows and Industry Education at IBC2026

WHITE PLAINS, N.Y. — Aug. 12, 2026 — SMPTE, the home of ...