SCAYLE vs Mirakl

YouTube launches Shopping Affiliate Program in Germany with retail partners

At DMEXCO 2026, Google's VP of Global Ads, Dan Taylor, emphasized AI's ROI in marketing, highlighting a shift from keywords to conversational search, with US AI-mode queries averaging three times longer and generating more touchpoints. Google promoted 'Good SEO is Good GEO' and introduced AI Brief for campaign guidance. The YouTube Shopping Affiliate Program, launched in Germany on September 3, 2026, with ten retail partners including bonprix, enables creators with 500+ subscribers to tag products, boosting clicks by over 110%. Case studies showed bonprix achieving a 44% increase in new customers and Deutsche Bank acquiring 60,000 customers at lower costs. Other developments include an Awin Meetup, a BVDW/OVK AI optimization guide (GEO/AEO), Tradedoubler's Card-Linked Offers, and Synatix Group's acquisition of Preisvergleich.de.

• Google reports US AI-mode search queries average three times longer, leading to more touchpoints.
• YouTube Shopping Affiliate Program launched in Germany on September 3, 2026, with ten partners and a 500+ subscriber requirement.
• Product-tagged videos generate over 110% more clicks; Germany saw 25M+ shopping searches in June 2026.

Marks & Spencer gives European logistics to Zalando's Zeos

Marks & Spencer (M&S) is expanding its cooperation with Zeos, Zalando’s B2B logistics brand, by handing Zeos fulfilment for M&S’s Direct-to-Consumer online business across 22 continental European markets, including Germany, France, the Netherlands and Spain. The partnership, which began in 2022 as a marketplace cooperation, evolves into a channel-agnostic logistics model built around a centrally pooled inventory. Zeos will provide logistics and technology services such as shipping and returns, and says a Poland pilot raised demand by 22% and improved conversion by 97%. Zeos also claims up to 58% lower shipping costs and up to 77% faster return processing. The deal signals Zalando’s push to monetise its logistics network as a service for other retailers and supports M&S’s international growth strategy.

• Zeos will handle fulfilment for Marks & Spencer’s Direct-to-Consumer online business in 22 continental European markets.
• Key initial markets include Germany, France, the Netherlands and Spain.
• The M&S–Zeos cooperation dates back to 2022, when Zeos processed M&S orders via marketplaces (Zalando, About You) and later Amazon.

bonprix Expands Partner Commerce with DEICHMANN

bonprix, the fashion subsidiary of the Otto Group, is expanding its partner-commerce strategy by selling selected women's apparel on deichmann.de. The cooperation started with selected items in May 2026, added a seasonal Trachten capsule in August, and a further women's collection is planned for September, according to bonprix. The move is part of bonprix’s shift from a pure D2C focus toward a mixed distribution approach via a permanent "Partner Commerce" unit, evolved from the "Beyond D2C" program launched in early 2025. DEICHMANN gains the ability to offer outfits and larger baskets while bonprix accesses the retailer’s European reach. bonprix is already available via otto.de and ABOUT YOU, and is testing partner channels as a complementary sales pillar to its own shops and apps.

• bonprix began selling selected women’s items on deichmann.de in May 2026 and added a Trachten capsule in August 2026; a further women’s collection is planned for September 2026.
• bonprix created the permanent unit 'Partner Commerce' from the 'Beyond D2C' program (started in early 2025) to consolidate marketplace and B2B activities.
• Since November (year not specified in article) bonprix is present on otto.de with around 2,000 items at launch; in June 2026 bonprix listed about 200 products on ABOUT YOU.

Mirakl supports Orange France in the launch of its new marketplace

Mirakl announces its support for Orange France in launching a new marketplace, as detailed in a press release dated October 5, 2026.

Siia Cosmetics Expands Across Four Retail Marketplaces With Mirakl Connect

Siia Cosmetics expands across four retail marketplaces with Mirakl Connect, as reported by RetailBoss.

Payback Launches 'Payback Produkte' Marketplace, Expanding Platform Strategy

Payback, the German loyalty program, has launched 'Payback Produkte', a new marketplace within its app, currently in beta. It allows users to search, buy, and pay for products directly in the app while earning points. The marketplace offers several thousand articles across electronics, home, fashion, and sports. It operates on a model where selected partners and other merchants sell their goods, avoiding Payback holding inventory, with technology from Mirakl. This move strengthens the app as a central platform for shopping, saving, and loyalty. Payback has over 35 million active customers and 18 million active app users, with partner revenue exceeding 46 billion euros last year. The company plans to onboard more merchants and promote the service through its own channels, building on its existing 700+ partners.

• Payback launched 'Payback Produkte' marketplace in beta within its app.
• The marketplace offers thousands of products in electronics, home, fashion, and sports.
• Payback partners with Mirakl for marketplace technology; merchants sell without Payback holding inventory.