42SU

AdTech Vendor · B2B SaaS Provider · vs · AdTech Vendor · MarTech Vendor

42Ads vs Surfside

Structured technology and market comparison · 2026

Direct Feature Comparison

42Ads · vs · Surfside
Market Cluster / Sector
42AdsAdTech Vendor · B2B SaaS Provider
SurfsideAdTech Vendor · MarTech Vendor
Platform Focus
42Ads

Omnichannel programmatic adtech suite for advertisers, agencies and retailers.

Surfside

Retail media and programmatic adtech with closed-loop attribution.

Company Size
42Ads10–49 employees
Surfside50–200 employees
Headquarters
42AdsDE
SurfsideUS
Year Founded
42Ads2019
Surfside2018

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Comparison Analysis

What is the main difference between 42Ads and Surfside?

When comparing 42Ads and Surfside, both platforms operate within the Retail Media Technology, Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. 42Ads is positioned as Omnichannel programmatic adtech suite for advertisers, agencies and retailers, whereas Surfside focuses on Retail media and programmatic adtech with closed-loop attribution. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to 42Ads and Surfside?

When evaluating 42Ads and Surfside, enterprise buyers also consider other platforms in Retail Media Technology, Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of 42Ads and Surfside compare?

42Ads is headquartered in DE (founded in 2019) with 10–49 employees. Surfside is based in US (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners 42Ads and Surfside share across the market ecosystem.