3SS vs Kaltura

Bringing entertainment into the car: solving the content complexity

3SS (Three Screen Solutions) detailed how its 3Ready Content Bundle streamlines in-vehicle entertainment for automakers and content providers. Originally introduced in January 2026, the solution acts as a unified integration and partner management layer across diverse automotive OS platforms including Linux, AOSP, and Android Automotive OS. Live commercial deployments already include Škoda Play and the Zeekr Entertainment Hub.

• The 3Ready Content Bundle was introduced in January 2026 to provide a single integration point between content providers and automotive OEMs.
• The portfolio includes partners such as Bloomberg TV, Free Live Sports, wedotv, and Stingray across films, news, sport, streaming, karaoke, and games.
• 3SS supports multiple automotive operating systems including Linux, AOSP, and Android Automotive OS via the 3Ready Automotive platform.

What We Learned at CarApp World Europe: The In-car Store Is Built, The Hard Part Is Getting People To Use It

Following the inaugural CarApp World Europe conference held on October 5, 2026, in Paris, software provider 3SS outlined key takeaways regarding the adoption of in-car applications and entertainment systems. While Dataxis forecasts the European installed base of vehicles with embedded operating systems to surge from 11.3 million in 2026 to 60 million by 2031, industry leaders highlighted that content discoverability and active usage remain critical hurdles. The discussion emphasized OEM editorial governance, post-launch analytics, and monetization models reliant on engaged screen time.

• Dataxis forecasts the installed base of vehicles with embedded in-car operating systems across 21 European markets will grow from 11.3 million in 2026 to 60 million by 2031.
• A Dataxis survey from January 2026 across 1,424 respondents in the UK, Germany, and France showed radio, navigation, and music streaming lead app usage, while video and gaming rank lower.
• Felix Walter, CGO at 3SS, participated in an OEM panel alongside representatives from Škoda, Mitsubishi Motors Europe, smart Europe, and Transatel | NTT.

Viaplay Launches Next-Generation Allente STB User Experience Powered by 3SS 3Ready

Viaplay Group has deployed a next-generation STB user experience for its flagship Allente super-aggregated entertainment service across the Nordic region, powered by 3SS's 3Ready platform. The deployment features SDMC DV9865 AI set-top boxes with a 4 TOPS NPU running Android TV 14, paired with programmable Notus L12 smart remote controls from Tech4home (t4h.) to unify live TV and third-party streaming.

• Viaplay Group launched an upgraded Allente STB user experience powered by 3SS's 3Ready Platform across Sweden, Norway, Denmark, and Finland, supporting profile-based Experience Modes for Live TV, On-Demand, and Kids.
• Hardware architecture integrates SDMC's DV9865 set-top box equipped with an Amlogic S905X5-J SoC, ARM Quad 64-bit CPU, Android TV 14 Operator Tier OS, and a dedicated 4 TOPS NPU for on-device AI tasks.
• Features t4h. (Tech4home) Notus L12 programmable smart remote controls with 4 customizable shortcut buttons integrated with 3Ready Control Center, alongside aggregated access to Viaplay, Apple TV, Prime Video, HBO Max, and SkyShowtime.

Kaltura Wins Best Interactive Content Platform in the 2026 Digiday Technology Awards

Kaltura has been named the winner of the Best Interactive Content Platform category in the 2026 Digiday Technology Awards, announced on September 28, 2026.

Kaltura Newsroom: New Press Releases and Product Updates

On September 15, 2026, Kaltura (Nasdaq: KLTR) announced that Gartner named it the Company to Beat in its August 2026 AI Vendor Race report for Video Platform Services AI. The report highlights Kaltura's end-to-end AI across the video lifecycle, deep enterprise workflow integration, and Agentic Avatars and Genies that turn video into interactive, actionable knowledge. CEO Ron Yekutiel and Chief Product and Engineering Officer Eynav Azaria commented on the validation of Kaltura's agentic video strategy. Kaltura also noted recent analyst recognition from Forrester, IDC, ISG Research, Frost & Sullivan, and Aragon Research.

• On September 15, 2026, Kaltura (Nasdaq: KLTR) announced that Gartner named it the Company to Beat in the AI race for Video Platform Services AI.
• The Gartner report 'AI Vendor Race: Kaltura Is the Company to Beat for Video Platform Services AI' is dated August 2026 and authored by Amol Nerlekar and Forest Conner.
• Kaltura's AI capabilities cover the complete video lifecycle: creation, editing, streaming, management, moderation, and analytics.

“I see what you mean”: how screen-aware avatars transform digital journeys

Kaltura announced that its Agentic Avatars now support screen sharing, enabling them to use visual context from a user's screen alongside enterprise knowledge and conversation. The feature helps users in Learning & Enablement, Revenue Engagement, customer onboarding, and partner configuration, making guidance more relevant to the task at hand. Screen sharing is user-initiated and can be stopped at any time, keeping the user in full control.

• Kaltura introduced screen-aware Agentic Avatars that combine enterprise knowledge, conversation, and visual context from a user-shared screen.
• The feature is designed for use cases such as Learning & Enablement, Revenue Engagement, customer onboarding, and partner configuration.
• Screen sharing is user-initiated; users choose which screen, application, or browser tab to share and can stop sharing at any time.