Media Sales House · vs · Media Sales House · AdTech Vendor

36RT

366 vs RTL AdAlliance

Structured technology and market comparison · 2026

Direct Feature Comparison

366 · vs · RTL AdAlliance
Market Cluster / Sector
366Media Sales House
RTL AdAllianceMedia Sales House · AdTech Vendor
Platform Focus
366

French sales house for regional press, digital and local TV.

RTL AdAlliance

European media sales house for premium cross-border video advertising.

Company Size
36650–200 employees
RTL AdAlliance201–500 employees
Headquarters
366FR
RTL AdAllianceLU
Year Founded
3662014
RTL AdAllianceUnknown

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Comparison Analysis

What is the main difference between 366 and RTL AdAlliance?

When comparing 366 and RTL AdAlliance, both platforms operate within the Connected TV (CTV) & OTT, Media Sales & Inventory Monetisation, and Media Sales House ecosystem. 366 is positioned as French sales house for regional press, digital and local TV, whereas RTL AdAlliance focuses on European media sales house for premium cross-border video advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to 366 and RTL AdAlliance?

When evaluating 366 and RTL AdAlliance, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Media Sales & Inventory Monetisation, and Media Sales House. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of 366 and RTL AdAlliance compare?

366 is headquartered in FR (founded in 2014) with 50–200 employees. RTL AdAlliance is based in LU (founding year unrecorded) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: 366 vs RTL AdAlliance

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

36

366

Recent Signals

No recent market signals documented for 366 in the current tracking window.

RT

RTL AdAlliance

Recent Signals

  • ·HorizontMedia Sales

    RTL Ad Alliance Expands to Spain

    RTL AdAlliance, the international sales house owned by RTL Group, has formally launched in Spain by opening its first office in the country. The expansion is part of its 'Total Video' strategy, offering advertisers a single access point to premium European video inventory from broadcasters such as RTL, ITV, M6, Rai, and France Télévisions. The new office, led by VP of International Sales Artur Kobryn and a dedicated team, will sell TV and online video inventory. To support its growth, RTL AdAlliance has formed a strategic alliance with local broadcaster Atresmedia Publicidad. This move aims to compete for international advertising budgets that might otherwise go to US tech giants, capitalizing on Spain's fast-growing digital video advertising market. The initiative is part of a broader European expansion strategy led by CEO Stéphane Coruble.

    • RTL AdAlliance has opened its first Spanish office and formally launched in Spain.
    • The company formed a strategic alliance with Atresmedia Publicidad to support its growth.
    • The office will sell TV/video inventory for European broadcasters including RTL, ITV, M6, Rai, and France Télévisions.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners 366 and RTL AdAlliance share across the market ecosystem.