20 Minuten vs CH Media

TX Group COO Tanja zu Waldeck takes sabbatical

Tanja zu Waldeck, who served nearly two years as Chief Operating Officer of Swiss media group TX Group, is leaving her corporate role for personal reasons and will take a deliberate break to focus on family matters. The group and its decentralisation project — which TX President Pietro Supino described as "federführend" under her leadership — are reported as completed, with only a few remaining steps for Goldbach. Her COO duties will not be replaced: responsibilities will be redistributed to Daniel Mönch, and the CEOs of Tamedia and 20 Minuten will report directly to the board. Zu Waldeck highlighted improved operational half-year results and restructuring work during her tenure and said she plans to seek new entrepreneurial challenges after her break. The article was published on 2026-08-25.

• Tanja zu Waldeck is stepping down as Chief Operating Officer (COO) of TX Group after nearly two years.
• She will take a deliberate sabbatical to focus on family and personal matters.
• The COO role will not be continued; tasks are being transferred to Daniel Mönch and the CEOs of Tamedia and 20 Minuten will report directly to the board.

Swiss AdTech Publica4 Debuts Full-Screen 'Welcome Ad Split' Format

Zurich-based AdTech company Publica4 has launched a new advertising format called 'Welcome Ad Split'. The format initially occupies the full screen on page load before transitioning into a persistent sidebar next to editorial content. According to the company, it was played out for the first time in Switzerland on 20min.ch, with Range Rover and Defender as the launch advertisers. Publica4 handled production, adaptation, and technical delivery. The campaign achieved an average video completion rate of 68.2% for the 30-second desktop video, a click-through rate of 5.63%, and viewability of up to 92.7%. CEO Dario Piccinno argues the results challenge the industry's focus on cost-per-mille (CPM), emphasizing that the quality of attention justifies higher contact costs. The format is reportedly bookable now across major Swiss media houses in the German, French, and Italian-speaking regions.

• Publica4 launched a new digital advertising format 'Welcome Ad Split'.
• The format was first rolled out in Switzerland on 20min.ch.
• Range Rover and Defender were the first advertisers using the format.

CH Media launches video podcast with three comedians

Swiss media company CH Media is launching a new video podcast titled "Hesch ghört?" on October 28, featuring comedians Charles Nguela, Julia Steiner, and Joël von Mutzenbecher. The bi-weekly show will cover current affairs, from political debates to social media trends and sports. Episodes will be available on Spotify, Apple Podcasts, YouTube, and CH Media's streaming service Oneplus, as well as on the news portal Schweiz heute and regional CH Media news portals. Distribution and marketing are handled by CH Media Mind, while the Zurich-based agency Büro Sturmfrei is responsible for concept and production. A potential advertising partner to co-finance the format has not yet been confirmed.

• CH Media launches video podcast 'Hesch ghört?' on October 28, 2026.
• Hosts are comedians Charles Nguela, Julia Steiner, and Joël von Mutzenbecher.
• Episodes will be available on Spotify, Apple Podcasts, YouTube, and Oneplus.

«Schweiz am Wochenende» bleibt die grösste Zeitung der Schweiz

According to MACH Basic, CH Media's Saturday title «Schweiz am Wochenende» reaches 977,000 readers per issue, making it Switzerland's most widely read newspaper and giving it an 18% net reach in German-speaking Switzerland. The regional newspaper alliances «Nordwestschweiz» (295,000 readers), «Luzerner Zeitung» (235,000), and «St. Galler Tagblatt» (209,000) remain among the seven most-read daily newspaper brands. Since 2026, «Der Rheintaler» and «Rheintalische Volkszeitung» are no longer included in the readership figures for «St. Galler Tagblatt» or «Schweiz am Wochenende».

• CH Media's Saturday title «Schweiz am Wochenende» reaches 977,000 readers per issue, making it the most widely read newspaper in Switzerland.
• The title has a net reach of 18 percent of the population in German-speaking Switzerland.
• «Nordwestschweiz» ranks second among daily newspapers with 295,000 readers, «Luzerner Zeitung» fifth with 235,000, and «St. Galler Tagblatt» seventh with 209,000.

CH Media übernimmt «Radio Swiss Pop»

CH Media übernimmt «Radio Swiss Pop» (17. September 2026). Zudem: Zwei Tage Festivalfieber und beste Stimmung am Argovia Fäscht 2026 (6. September 2026) und CH Media bündelt ihre acht nationalen Free-TV-Sender unter der Marke 3+ (27. August 2026).