AdTech Vendor · Agency & Consultancy · vs · AdTech Vendor · Media Arbitrator / Ad Network

15BI

152 Media vs Bidgency

Structured technology and market comparison · 2026

Direct Feature Comparison

152 Media · vs · Bidgency
Market Cluster / Sector
152 MediaAdTech Vendor · Agency & Consultancy
BidgencyAdTech Vendor · Media Arbitrator / Ad Network
Platform Focus
152 Media

Programmatic adtech and monetisation tools for buyers and publishers.

Bidgency

Publisher-focused SSP and header bidding demand marketplace.

Company Size
152 Media10–49 employees
Bidgency50–200 employees
Headquarters
152 MediaUS
BidgencyCA
Year Founded
152 Media2011
Bidgency2020

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Comparison Analysis

What is the main difference between 152 Media and Bidgency?

When comparing 152 Media and Bidgency, both platforms operate within the Header Bidding, Display, Web & Mobile, and Native & Contextual Ads ecosystem. 152 Media is positioned as Programmatic adtech and monetisation tools for buyers and publishers, whereas Bidgency focuses on Publisher-focused SSP and header bidding demand marketplace. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to 152 Media and Bidgency?

When evaluating 152 Media and Bidgency, enterprise buyers also consider other platforms in Header Bidding, Display, Web & Mobile, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of 152 Media and Bidgency compare?

152 Media is headquartered in US (founded in 2011) with 10–49 employees. Bidgency is based in CA (founded in 2020) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners 152 Media and Bidgency share across the market ecosystem.