Vlion

The business operates a two‑sided programmatic ad platform connecting mobile/CTV app publishers with advertisers. On the supply side, it provides an SDK that app publishers integrate to expose their inventory to programmatic demand, and an SSP that aggregates and manages this inventory, including private marketplace (PMP) deals and curated audiences. On the demand side, its DSP is used by advertisers and agencies to run performance‑oriented user acquisition and re‑engagement campaigns across this inventory and other programmatic sources. An in‑house creative/AI module supports ad asset creation and optimisation, increasing campaign performance and, in turn, platform throughput.

Value is created for publishers through incremental ad revenue, access to global demand and yield optimisation, and for advertisers through access to APAC‑centric inventory, bid optimisation and creative iteration. The company sits in the transaction flow between media buyers and sellers, using data and optimisation to improve campaign outcomes while capturing a margin or fee on media spend.

AdvLion (operating as Vlion via advlion.com) is a Singapore-based programmatic advertising platform focused on mobile apps and connected TV. It offers an SDK for in‑app monetisation, a supply‑side platform providing access to thousands of primarily APAC app publishers, and a demand‑side platform used by advertisers for user acquisition campaigns, supported by an integrated creative production tool.

The company generates revenue by taking a share of advertising spend flowing through its SDK and SSP, charging marketplace fees on programmatic transactions and private marketplace deals, and billing advertisers and agencies for managed or self‑serve performance campaigns and creative services. Its core customers are mobile and CTV app publishers seeking to monetise inventory and advertisers, performance marketers and agencies buying app-install and re‑engagement media, particularly into APAC supply.