Portuma

The company operates a two‑sided in‑game advertising marketplace. On the supply side, game developers integrate its SDK to expose in‑game placements for display, video and other ad formats while preserving gameplay. On the demand side, advertisers, agencies and ad infrastructure partners access this inventory via programmatic connections, direct deals and partnerships with SSPs/DSPs and other adtech providers. The platform provides reporting and telemetry so campaigns can be measured, while developers monetise their games without interrupting users.

On top of the media marketplace, the company runs a blockchain‑based rewards ecosystem. Players earn a BEP20 token for viewing ads or completing in‑game tasks, track balances in a wallet/portal, and redeem them for coupons or purchases in an associated shop. The tokenomics route a fixed portion of advertising revenue into token buyback and burn mechanisms, tying platform economics to the loyalty system. This creates value for advertisers (access to gaming audiences), publishers (incremental revenue) and players (rewarded engagement).

Portuma is a Turkey-based adtech company focused on in‑game advertising. It provides an SDK and platform that allow game developers to place non‑intrusive, native ad units within games across mobile, PC, console and metaverse environments, while enabling brands and agencies to buy this inventory programmatically or via partners. The company also operates a token-based play‑to‑earn rewards layer tied to its ad revenue.

Revenue is generated primarily from media spend flowing through its in‑game ad inventory, from which the company retains a platform fee or revenue share, while game publishers receive monetisation via the SDK integration. A share of advertising revenue (stated as 20%) is directed into blockchain token buyback and burn mechanisms that support its loyalty token and associated marketplace, which converts in‑game engagement into redeemable rewards for players.