Beapup

The business combines a B2B adtech service and a small B2C game portfolio. On the B2B side, it offers a publishing and monetisation platform that optimises ad revenue, user acquisition and product performance for third‑party mobile apps and games, creating value by improving fill rates, eCPMs and user lifetime value while reducing operational workload for publishers. Beapup likely integrates with major ad networks and mediation partners to route and optimise demand.

On the B2C side, it develops and publishes its own mobile games, using the same ad‑supported and in‑app purchase monetisation model it promotes to partners. Value is created by producing casual, free‑to‑play titles that attract downloads and engagement, which in turn generate advertising impressions and optional purchase revenue.

Beapup is an Israel‑based company that operates a publishing and monetisation platform for mobile apps and games and also develops its own mobile game titles. Its platform focuses on helping app and game publishers scale usage and increase revenue through advertising‑driven monetisation and related optimisation services.

The company generates revenue both from its own consumer game apps, which are free to download and monetised via in‑app advertising and purchases, and from B2B partnerships with other app publishers, where it provides monetisation and growth services likely on a revenue‑share or service‑fee basis. Its primary customers on the B2B side are mobile app and game publishers and digital product owners, while end‑users are casual mobile gamers who download its titles on Android.