Appstock

The business operates a programmatic ad‑exchange and unified ads data platform that intermediates between mobile app publishers and advertiser demand (direct advertisers and DSPs). It creates value for publishers by providing SDKs and integrations that expose their in‑app inventory to multiple tier‑one demand partners, using a supply‑path performance optimisation engine to improve fill rates, CPMs and server efficiency. It creates value for advertisers and DSPs by aggregating large volumes of mobile app inventory, applying data‑driven decisioning and supply‑path controls to route impressions through higher‑quality, more efficient channels. Revenue is generated from the media flowing through the exchange via revenue share or take‑rate on ad spend, potentially complemented by managed campaign services or premium access to optimised supply paths.

Appstock is an Israel‑based programmatic advertising company focused on mobile app inventory. It operates an ad‑exchange and data platform that connects advertisers and demand partners with mobile app publishers through SDKs for iOS, Android and Unity, and server‑side integrations. Its technology includes a supply‑path performance optimisation layer to prioritise efficient, higher‑yield inventory.

The company generates revenue by facilitating real‑time bidding for in‑app ad impressions and taking a revenue share or margin on media spend flowing between advertisers and publishers. Its customers are mobile app publishers, games studios and other app developers seeking monetisation, as well as advertisers and DSPs looking for access to curated in‑app inventory and optimised supply paths.