adjoe

The company operates a marketplace-style adtech business focused on mobile applications. On the demand side, it provides programmatic access to rewarded and display ad inventory via its buying tools and exchange connections, using bidding algorithms and predictive user-quality models to optimise performance campaigns for advertisers and user acquisition teams. On the supply side, it runs its own SSP and mediation layer and offers SDK-based modules that embed rewarded experiences and loyalty mechanics into partner apps, increasing user engagement and monetisation.

Value is created by matching mobile app advertisers with users who are more likely to install, retain and spend, and by helping publishers increase yield and user lifetime value through rewarded and loyalty formats. Revenue arises from media spend flowing through its network and exchange, with the company taking a margin or revenue share between advertiser spend and publisher payouts, and potentially from licence or implementation fees for white-label loyalty deployments.

adjoe.zone is the web presence of adjoe GmbH, a Germany-based mobile advertising technology company within the Applike Group. It operates a vertically integrated mobile app ad stack that connects app publishers, advertisers and programmatic buyers through its own supply-side platform, mediation, ad exchange and rewarded ad products embedded in mobile applications.

The company generates revenue by brokering and optimising performance-based and programmatic advertising campaigns for mobile apps, and by sharing advertising revenue with publishers who integrate its SDK-based monetisation and loyalty modules. Its paying customers are mobile app and game advertisers, user acquisition teams, demand-side platforms and other media buyers, as well as app publishers and brands that use its monetisation and loyalty solutions.